About Cutting Edge Golf
Cutting Edge Golf is the authoritative voice on Golf Fashion, Apparel and Accessories. It is to be a bridge between supplier and retailer, supporting both.

Apart from the obvious difference of putting fashion right at the top of the agenda, our USP is to bring genuine, expert insight to the retailer, boosting knowledge and confidence to revolutionise his/her retail operation in 2016. It's a big promise, but this is our thing. We don't write about golf clubs, golf balls, or the golf swing.

The editor is Ben Evans (pictured, below left), an experienced journalist who has enjoyed 17 years in the golf industry, including editing Pro Shop Europe magazine and more recently Golf Business Development (GBD) magazine. He is partnered in the project by Grahame Jenkins (pictured right), a golf fashion expert of 30 years’ experience, who is helping to build a team of golf industry insiders to bring their unique perspectives to the project.

The team at Cutting Edge Golf looks forward to working with you all in the months ahead. If we don’t know you yet, please get in touch. Call Ben on +44 (0)1747 820384 or email him at bevans@cuttingedgegolf.com.


In this issue
YOUNG PLAYERS HERALD GREAT SEASON AHEAD
PING AW16 Performance – helps you play your best
Rickie’s high-tops earn a high-five, live...
Callaway Apparel offers exceptional range for AW 2016
Skechers unveils all-new premium spikeless GO GOLF shoe category
Craig Mackie is star of TGI event; PING and FootJoy scoop key awards
In the Next Issue – dynamic brand stories for retailers
Galvin Green introduces ‘Art of Performance’ gear
Meet FJ FreeStyle: thanks to a frog for giant leap
Foremost extends EMP digital marketing with ‘In-Store Interface’
Peter Millar launches ‘PGAs of Europe Lifestyle Collection’ offer for PGA professionals
GolfBuddy launches exclusive Ladies’ GPS watch with Swarovski crystals
Under Armour 'most advanced' Gore-Tex rainsuit
SkyCaddie’s 3-in-1 LINX GT puts game tracking on your wrist
adidas TOUR360 BOA BOOST now available
Dwyers ‘Freedom’ video guides pro’s to make profit
FootJoy begins sell-in for 2016 Autumn/Winter range
Oscar Jacobson unveils Autumn Winter Sport Collection
Premier Licensing brings TravisMathew California style to the UK and Ireland
FootJoy increases shoe and glove market shares in 2015
Nike Golf selects Nicolas Kettelhake as new Western Europe brand director
PGA Merchandise Show brings golf world together
Royal & Awesome appoints Howard Richards, CUTTING EDGE starts 'people news' section
Softspikes presents new Tour Lock technology
PRG success story continues at the 2016 PGA Show
Jesper Thuen appointed as head of ECCO Golf, Asia
All-year round excellence: adidas Golf Autumn/Winter
Burhill Golf Club welcomes new head pro Ben Rosser
About Cutting Edge Golf
In the Next Issue
EDGA: Golfers with a disability
Charity Support
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