adidas Golf agrees Ryder Cup Europe deal
adidas Golf has extended its Official Licensee agreement with Ryder Cup Europe until 2018.
adidas Golf, an industry leader in innovation, technology and performance apparel and footwear, has announced the extension of its Official Licensee agreement with Ryder Cup Europe until 2018, to include the 2016 Ryder Cup at Hazeltine National Golf Club in Minnesota and the 2018 Ryder Cup at Le Golf National, Paris.
adidas Golf will offer selected seasonal apparel products co-branded with the iconic Ryder Cup Shield and the adidas logo. The comprehensive range will encompass men’s, women’s and children’s golf apparel, outerwear, waterproofs and headwear, boasting climacool® and GORE-TEX® technologies.
The collection is available now at the Official European Ryder Cup shop www.euroshop.rydercup.com and coming soon to www.adidas.com.
Jason Howarth, category director of TaylorMade-adidas Golf EMEA, said: “We are incredibly excited to continue our partnership with the world’s biggest golf event – The Ryder Cup. adidas Golf apparel is one of the most trusted brands by tour professionals and we are proud to be a licensee and associated with such a prestigious event.”
Supported by its ‘GEARED FOR MORE’ marketing campaign, adidas Golf offers innovative technologies to combat any weather condition to allow golfers to maximise performance all year round, regardless of the weather outside. ClimaCool® technology provides a superior moisture management system that features zonal ventilation and GORE-TEX® fabrics used for the rain jackets ensures maximum protection in wet conditions.
European Ryder Cup director Richard Hills said: “We are delighted that adidas Golf have extended their Official Licensee agreement with Ryder Cup Europe. They were a valuable part of our Official Merchandise Programme in 2012 and 2014, and we are confident their success will continue over the next three years.”