About Cutting Edge Golf

Cutting Edge Golf is the authoritative voice on Golf Fashion, Apparel and Accessories. It is to be a bridge between supplier and retailer, supporting both.

Apart from the obvious difference of putting fashion right at the top of the agenda, our USP is to bring genuine, expert insight to the retailer, boosting knowledge and confidence to revolutionise his/her retail operation in 2016. It's a big promise, but this is our thing. We don't write about golf clubs, golf balls, or the golf swing.

The editor is Ben Evans (pictured, below left), an experienced journalist who has enjoyed 17 years in the golf industry, including editing Pro Shop Europe magazine and more recently Golf Business Development (GBD) magazine. He is partnered in the project by Grahame Jenkins (pictured right), a golf fashion expert of 30 years’ experience, who is helping to build a team of golf industry insiders to bring their unique perspectives to the project.

The team at Cutting Edge Golf looks forward to working with you all in the months ahead. If we don’t know you yet, please get in touch. Call Ben on +44 (0)1747 820384 or email him at bevans@cuttingedgegolf.com.

In this issue
PUMA Golf gets loud with new ‘Tricks’ golf shoes
Golfers can win FreeStyle prizes at FJ shoe fittings in 2016
SkyCaddie’s £50 Amnesty covers all brands – Dead or Alive!
COMMENT: Does golf need to take a look at the colour chart?
Champion clothing for Master Danny Willett
ETIQUS belt collection by Druh
Swoosh star in the making Smith with maiden European Challenge Tour win
Under Armour's golf footwear for 2016
Slim-line SkyCaddie SW2 Watch adds Bluetooth for score tracking
PING women gain from AW16 Performance
ECCO Golf's CAGE EVO cleated shoes
FootJoy increases market share in 2016
adidas Golf agrees Ryder Cup Europe deal
Srixon announced as title sponsor of Foremost Assistants Championship
Premier Licensing bolsters sales team for expanding portfolio
Bushnell Golf makes distances simple with neo iON Golf GPS watch
Golftech announces new sales team
Celtic Manor for Srixon Amateur Championship in partnership with TGI Golf
Tróia Resort becomes European Tour Destination
GolfBuddy's exclusive Ladies’ GPS watch with Swarovski crystals
New Diamond brochure has real Stardust
EDGA Tournament Series 2016 seeking intelligent partners
SkyTrak adds 92,000 courses for lifetime of golf
UPS launches #bags4birdies global golf campaign
New Nike Golf polos – personality
Club Car helps European Tour pro’s achieve Guinness World Record
Women’s tours: ECCO Golf ambassador Minjee Lee wins LPGA Tour’s Lotte Championship
Sir Nick comes home to Mizuno
Golf Foundation “delighted” with continued support of Glenmuir and Sunderland of Scotland
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