PUMA Golf gets loud with new ‘Tricks’ golf shoes
PUMA Golf unveils a limited edition, dual-coloured TITANTOUR IGNITE Tricks golf shoe, designed to encourage golfers to have fun, play bold and ‘Play Loud’.
The new IGNITE Tricks shoe (RRP £130) is being released in conjunction with a footwear launch across multiple PUMA business units including running, football and golf.
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Passion for Golf Fashion
 
Golfers can win FreeStyle prizes at FJ shoe fittings in 2016
FootJoy is marking the launch of its new FreeStyle shoe by offering golf fans the chance to get their hands on several exciting Tree Frog-inspired prizes at FJ shoe fitting days this season.
Check out the ‘Where’s Moby?’ promotion that sees golfers winning a Limited Edition polo shirt or phone cover at venues in the UK and Ireland.
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SkyCaddie’s £50 Amnesty covers all brands – Dead or Alive!
SkyCaddie is currently offering £50 off its 2016 range in an ‘amnesty’ on used GPS and laser devices – and the sales promotion covers any rangefinder brand, in any condition.
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COMMENT: Does golf need to take a look at the colour chart?
‘How colourful do we wish to be?’ We naturally look towards colour in our lives. 
Look at those shoes in the two above stories; we need designers to splash us with colour choices like this, to raise our eyebrows. This writer believes that if golf fashion designers ran our golf clubs the whole industry would be more exciting (I’m not sure about the budgets though!) and the customers would be happier.
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Top Players and Brands
 
Champion clothing for Master Danny Willett
In our April issue we said we believed Danny Willett had a chance of winning The Masters. The Callaway Apparel Ambassador showcased the latest styles and colours from Callaway’s X Range and Global Collection at Augusta, and it was perhaps a sign of his confidence that he picked a nice shade of green for the last round, complementing any apparel prize he might pick up on the day!
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ETIQUS belt collection by Druh
ETIQUS, the British brand of distinctive, quality timepieces exclusively for golfers, has announced it is to collaborate with Druh Belts & Buckles to launch an exclusive range of belts. The belts are handmade from the finest natural materials.
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Swoosh star in the making Smith with maiden European Challenge Tour win
Nike Golf athlete Jordan Smith took another step on his journey towards the highest echelons of the professional game with a great wire-to-wire maiden victory on the European Challenge Tour at the Red Sea Egyptian Challenge Presented by Hassan Allam Properties.
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Features
 
GolfBuddy's exclusive Ladies’ GPS watch with Swarovski crystals
The company's new LD2 GPS watch is elegant, lightweight, super-accurate and brings high fashion to the course with a range of quality style features, including Swarovski® crystals and a rich alligator grain leather watch strap. Weighing just 1oz and with a neat 1.18" display screen, the GolfBuddy LD2 boasts a slim, stylish case and sits unobtrusively on the wrist.
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New Diamond brochure has real Stardust
Diamond Golf, the dedicated club fitting, club making and club repair specialists, have just released their largest ever catalogue. In all, 63 brand new products for 2016 are showcased – including the latest from putter grip specialists Armlock and Corktree – alongside a mammoth range of indispensible essentials for the club professional.
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EDGA Tournament Series 2016 seeking intelligent partners
The European Disabled Golf Association (EDGA) has launched its ‘Tournament Series 2016’ of eleven events in Europe which are staged for competitive golfers with disabilities. EDGA believes that while 2016 will present competing players with great tournaments, this season offers “perfect timing” for forward-thinking companies and organisations who wish to support one of golf’s emerging and much talked-about international playing tours.
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Cutting Edge News
Under Armour's golf footwear for 2016
Slim-line SkyCaddie SW2 Watch adds Bluetooth for score tracking
PING women gain from AW16 Performance
ECCO Golf's CAGE EVO cleated shoes
FootJoy increases market share in 2016
adidas Golf agrees Ryder Cup Europe deal
Srixon announced as title sponsor of Foremost Assistants Championship
Premier Licensing bolsters sales team for expanding portfolio
Bushnell Golf makes distances simple with neo iON Golf GPS watch
Golftech announces new sales team
Celtic Manor for Srixon Amateur Championship in partnership with TGI Golf
Tróia Resort becomes European Tour Destination
Fashion Gazette
SkyTrak adds 92,000 courses for lifetime of golf
UPS launches #bags4birdies global golf campaign
New Nike Golf polos – personality
Club Car helps European Tour pro’s achieve Guinness World Record
Women’s tours: ECCO Golf ambassador Minjee Lee wins LPGA Tour’s Lotte Championship
Sir Nick comes home to Mizuno
Golf Foundation “delighted” with continued support of Glenmuir and Sunderland of Scotland
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