Seven days before The Masters...and all that!
Surely, the best of times? In the UK the daffs and primroses are here but the may (hawthorn) is not yet out in our hedgerows, so we’re careful not to “cast a clout” (take off a layer) just yet. But there is undeniably a sweetness in the air so turn on the old tube and prepare: after winter’s done, in just seven days time we earn our dose of verdant green and azalea, hushed galleries, hushed players as they stare down monster putts across green slate and the marble tops of Augusta. The magnolia of Magnolia Drive will adorn plenty of players' sleeves, competing with a palette of other snazzy colours on golf’s greatest canvas, before one tired but elated man is presented with a pea-green jacket, in a log cabin from the Technicolor age (click the 'read more' to see the Masters clothing scripts of Rickie Fowler, Louis Oosthuizen, Jason Day and Thomas Bjorn).
Hey ho, let’s go then. New season. New rules. This is our 11th issue of the newsletter. The 12th will bring some changes in content and design which we’re excited about, plus a new twist, which we hope will excite you. As to who we think will win The Masters, it has to be...
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Passion for Golf Fashion
 
Callaway Apparel produces champion Autumn Winter 2015 Collection for its retailers
Callaway Apparel recently launched its Autumn Winter 2015 Collection, helping retailers to extend a strong fashion offering in 2015... while Danny Willett offers his view of the range he wears; a range which looks pretty hard to beat.
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Step into the next big thing with HYPERFLEX from FootJoy
The most striking feature of the new HYPERFLEX golf shoe is the upper. Most athletic shoes are constructed with soft, mesh upper materials that are ideal for running and activities that don't require a great deal of lateral movement. However, for FJ’s research & development team, the key was to keep those comfort qualities in place but also deliver the support, stability and waterproof characteristics required for golf. Through extensive testing, this balance was achieved utilising a material never before used in golf shoes, called FlexGrid.
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Leading Pro Shop Brands
 
PING women Sensor offers performance and style
PING recently announced the launch of its 2015 Autumn/Winter ladies' apparel collection, 'Engineered to Play' through the brand’s Sensor platform, combining performance with a considered and elegant style. Every garment in the line carries the new PING ladies' logo, which is found on the new Rhapsody range of clubs, bags and accessories. The logo exemplifies the commitment from PING to the ladies' game and determination to help the lady golfer get the most out of her game.
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abacus Autumn 2015 Collection – inspired by off-course trends
The Autumn 2015 collection from Abacus Sportswear, Official Supplier to The 2015 European Solheim Cup Team, presents a modern take on classic styles. It blends technical materials with natural fabrics to create sleek outfits that look as good off the course as they do on it.
This season, the Swedish golf and lifestyle clothing brand combines its functional Stretchlite™, StretchDry™ and DryCool™ textiles with natural fibres, such as cashmere, merino and lambs wool, to create smart, intricately crafted garments for the active golfer.
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Nike Golf launches lifestyle collection
Sport evolves, so Nike evolves. That ethos is behind the new Nike Golf Club apparel collection for the modern golf athlete. Golfers lives have changed, and they need clothes that work as well on the links as they do everywhere else. If you wouldn’t wear it to meet your friends, you won’t find it here.
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Next Issue: The Skechers story
One strong brand arrival in the last year has to be Skechers GO GOLF™ shoes. In rapid time, the brand reports that some 200 pro shops and stores in the UK and Ireland have started stocking the Skechers range. Skechers is an acknowledged sport shoe expert – the brand developing a huge global customer base in recent years – and now its golf shoes are winning friends thanks to strong design, lightweight comfort and the forging of good relationships with golf retailers.
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Cutting Edge Golf Retailing
 
Sunice 'Try Before You Buy' aims for 70 stores
Sunice is offering UK golf courses the chance to become Authorised Sunice FlexVent™ Test Centres. Each site has a number of suits and consumers can enjoy ‘Try Before You Buy’ borrowing, for free, a FlexVent™ product to play a round of golf in, and they can then make a decision whether to purchase the garment following their test.
A good idea, helping the consumer while demonstrating the confidence that Sunice has in its latest products. Due to interest in this project from pro shops of all sizes, the minimum spend criteria to take part has been significantly lowered to help smaller retailers.
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OJ Sport Autumn/Winter 2015: Renowned performers, stylish newcomers, crossover potential
Swedish brand Oscar Jacobson not only boasts a 112-year heritage in tailoring, but has also been at the sharp end of top-end golf apparel for many decades, from the early days of kitting out players on The European Tour in the 1970s, through to a long-term partnership with The Ryder Cup and, more recently, a relationship with Volvo to support the Volvo China Open.
The latest development sees the brand bring its Autumn/Winter 2015 golf collection under the broader 'OJ Sport' umbrella in recognition of the ever more blurred boundaries between golf wear and everyday wear.
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TOP OF THE MONTH: Out of the blue...Chervò
A new series in which we select a golf top you simply have 'got to try'. As spring has sprung, we were looking for a top from SS15 stock that looks great but also really fits the bill in terms of performance benefit for the wearer, something perfect for this time of year when the weather pattern can change as quickly as the playing form of most of our readers. With a cool summer blue colour and technology that keeps you dry and at the right temperature, step forward the Macenta lightweight jacket by Chervò, our first TOP OF THE MONTH.
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Charity Support
 
'Net 65' to beat malaria
Cutting Edge Golf is asking the golf industry to help raise money for a fantastic charity initiative run by GB&I students, which is making a great difference in Africa. We’ve come up with ‘Net 65’ – and hope you can help us.
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Cutting Edge News
SkyCaddie informs with Masters countdown on social media
GOLF EUROPE 2015: Plan ahead!
adidas creates fully asymmetrical golf shoe
GolfBuddy launches golf GPS band
PUMA BioDrive in ultra-premium leather
ECCO Golf unveils new Casual Hybrid range
PING technology helps you play in AW15
FJ strength in layers defeats the elements
Preview: RECIFE belts offer chic quality from Paris
ProQuip wins deal to supply ‘exclusive weatherwear range’ to Foremost Golf
adidas Golf Spring/Summer 2015 range now in store
Oscar Jacobson launches new website
PUMA Spring ‘15 SportLux Collection now available at retail
Glenmuir and Sunderland of Scotland support the Golf Foundation


Fashion Gazette
FootJoy's SciFlex Tour glove has outstanding breathability and flexibility
G/FORE offers UK golf clubs a stylish customised glove
Golfers to tap into new Galvin Green weather app
Ashworth Golf: Fred Couples limited edition polo
Glenmuir embraces Autumn with style and colour
American Golf supporting junior golf
Largest ever TGI Team Challenge
Foremost Spring Workshops attract good numbers
Abeles is new CEO of TaylorMade Golf Company
Glenmuir is official apparel partner for first ICONS Cup
PRG proud to kit out England Deaf Golf squad
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Contact editor Ben Evans today on:
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bevans@cuttingedgegolf.com

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