Premier Licensing bolsters sales team for expanding portfolio
Premier Licensing has announced a strengthened sales team to meet expected demand for its new products.

Above: Ian Dudman

Premier Licensing, one of the leading suppliers of golf and sports accessories in Europe, has announced a strengthened sales team to meet expected demand for a growing portfolio that now includes TravisMathew apparel and Evnroll putters.

Premier Licensing has announced the promotion of Ian Dudman, a PGA pro for over 30 years who has been with the company since 2008, to the role of key accounts manager, while Ben Harmer and Kieron Fitzpatrick have been added to the sales force to cover the South of England and Ireland/Scotland, respectively.

Dudman, who was head teaching pro at Boyce Hill in Essex for 22 years, brings a wealth of sales and marketing experience to his new role, while Harmer has been a fully qualified PGA professional in Sussex since July 2015, working first at Eastbourne’s very busy driving range, then as assistant pro at Seaford Golf Club for nearly six years.

Above: Ben Harmer

Keen golfer Fitzpatrick, a Sports and Exercise Science graduate who caddied at both Royal County Down and Shinnecock Hills in his youth, is moving into the golf industry following roles in the wider sales sector over the last three years, most recently with Saltire Energy Ltd.

Kevin Funnell, director of Premier Licensing, commented: “We are delighted to be strengthening our sales team at this exciting time for the company with the addition of TravisMathew and Evnroll putters. We are confident that Ian, Ben and Kieron bring the necessary skills to their new roles to help us keep driving our business forwards.”

Above: Kieron Fitzpatrick

Since its inception in 2006, Premier Licensing has built an enviable reputation for creating bespoke branded golf accessories and merchandise for over 26 major football clubs, rugby clubs and associations across the UK and Europe. It has also enjoyed unrivalled success with its PRG brand, supplying premium golf accessories to over 70 of the Top 100 courses in the UK and Ireland.

In recent months, Premier Licensing’s wholesaling expertise and premium distribution network has enabled the company to extend its product portfolio yet further to include first TravisMathew, the Southern California lifestyle apparel brand, and now the ground-breaking Evnroll putters.

For more information on the Premier Licensing portfolio or to get in contact with Premier Licensing about becoming a stockist go to or contact +44 (0)2891 811 900.
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