PUMA Golf gets loud with new ‘Tricks’ golf shoes
PUMA Golf unveils a limited edition, dual-coloured TITANTOUR IGNITE Tricks golf shoe, designed to encourage golfers to have fun, play bold and ‘Play Loud’.
The limited edition IGNITE Tricks shoe (RRP £130) is being released in conjunction with a footwear launch across multiple PUMA business units including running, football and golf.
As part of the Tricks campaign, PUMA players Rickie Fowler, Sergio Agüero, Marco Reus, Cesc Fàbregas, Marco Verratti, Olivier Giroud and others will ‘Play Loud’ in the weeks ahead. Fowler will sport these dual-coloured, Tricks shoes on the Thursday at the PLAYERS Championship where he will return as defending champion. A limited number of these one-of-a-kind TITANTOUR IGNITE Tricks shoes are available in select retailers.
PUMA’s two-coloured boot concept was originally inspired by Cameroonian Rigobert Song’s World Cup moment in 1998, when he decided on a whim to lace up two different coloured PUMA King boots. His right was yellow, his left red. As Song said, “you must be bold” to wear two different colours on each foot and that’s exactly what PUMA Tricks represents. A desire to Play Loud for all the world to see.
Engineered with PUMA’s proprietary IGNITE foam, the TITANTOUR IGNITE golf shoes are designed to deliver responsive cushioning, optimal rebound, and superior step-in comfort through every shot.
During a proprietary manufacturing process, a liquid Polyurethane (PU) blend is poured into a mold in the shape of the midsole. IGNITE foam has a high support factor and high compression set that results in both superior cushioning and minimal deformation over time. This new foam technology is designed to make the shoe more responsive and release energy more efficiently throughout the swing, making IGNITE footwear extra comfortable.
In addition to the IGNITE foam, the shoes also features TITANTOUR’s signature technology, PWRCOOL powered by Outlast, which regulates foot temperature by utilising phase change materials that absorb, store and release heat for optimal thermal comfort.
For more information on these shoes, along with PUMA Golf’s entire product line, please visit www.cobragolf.co.uk/pumagolf.