Europe is now a hub for cutting edge golf fashion for the global market. Competition is white-hot but colour is bursting out of the box, and the Cutting Edge Golf team will be bringing you all the best golf industry stories in the season ahead.

Issue 1 of our hard-copy, 200+ page golf trade FASHION-ONLY magazine & complete A-Z brand directory, goes to press in July. For readers from fashion brands – many of the best brands are signing up to this 'bible' for the golf fashion sector. There is still time to get involved with 'The Cutting Edge Guide: How to Retail Golf Fashion, Apparel and Accessories'.

We believe Cutting Edge Golf can be a one-stop shop for golf industry fashion, an authoritative read published twice a year to match the seasons. Any serious golf fashion brand can become involved with this important new resource for retailers. Click below to find out how you can best promote your brand in The Cutting Edge Guide.
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Passion for Golf Fashion
Lots to read in Cutting Edge Golf
The nature of this e-magazine is to provide easy-to-digest snapshots of the golf fashion industry around us. In this issue you will see great ideas from innovative brands such as Abacus, PING, GOLFINO, Tom Morris (see our analysis of the recent PGA Show below), Bunker Mentality and many more in a period of strong creativity in this sector. This featured image is of the Sunice ladies' Tornado rain jacket, part of the brand's 2014 collection. The ladies’ outerwear range offers bold and highly patterned colourways; playful layering makes for unique looks and a comfortable environment for golf in any weather. See more on Sunice and other brands (right). Enjoy the issue!
PING's Sensor perception
PING’s Autumn/Winter 2014 range is eagerly anticipated. This is the first line designed and produced 'in-house' by the highly popular golf brand, and it promises the designer excellence of recent PING collections combined with innovative new technology. The new 'Sensor' platform is set to be desired by golfers ready to battle the unpredictable winter season.
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Abacus draws on its design heritage
Abacus Sportswear, the Swedish golf and lifestyle clothing brand and Official Supplier to The European Tour, recently launched its Autumn 2014 collection, which focuses on a ‘back to basics’ concept, combining classic styles with traditional autumnal colours. The new range is reminiscent of the ‘casual chic’ trend of the 90’s, drawing inspiration from Abacus Sportswear’s initial collections, when the company was set up in 1991. The design team certainly seems to have a special gift for creating strong individual pieces that combine brilliantly when part of an overall range.
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Professional Tour and events
Golf fashion: Be yourself, get in touch with Cutting Edge Golf
Globally, everyone is talking about new, attractive golf formats, making participation in the game much easier, speeding up play, urging traditional clubs to be more welcoming and more informal – in short, making the game more sexy. Golf fashion, without sometimes knowing it, is right at the heart of all this; which means opportunity for many of us. Charismatic players like Camilo Villegas, Rickie Fowler, Matteo Manaserro, Sergio Garcia (pictured), Ian Poulter, Graeme McDowell, Rory McIlroy, Bubba Watson and others have shown that golf certainly isn’t just a game for the stuffed shirt brigade.
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The Masters... At last it's near
The Masters is, for a number of reasons, both the most eagerly anticipated and the most visually appealing event of the golfing season. For many golf fans who have been starved of sunshine and also playing golf through the winter, the riot of colour on show is an antidote to the rain and fog, and a major opportunity for golf retailers to tee-up a summer of sales.
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Cutting Edge Golf Retailing
PGA Show was perfect showcase for many brands
The Europeans were dead centre of much of what was exciting about the recent PGA Merchadise Show. Here, Cutting Edge runs an extended version of a piece we first wrote for the twice-weekly source of industry news, GolfBusinessNews.Com. Concerning show visitors, see also "In terms of fat, I was just about even" in our news section (top right).
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In the Sand: A-Z Directory
Complete A-Z directory of brands
Our complete A-Z directory of all golf brands involved in fashion, apparel and accessories will be a great benefit to all golf retailers and will be out August 1, 2014. Every serious golf fashion brand at your fingertips, quicker to find than through any search engine. However, we also know that a directory can be a dry and uninspiring place so we promise some fun in there too. More soon!
Cutting Edge News
Who is this cover girl? (left)
Date in your diary – GOLF EUROPE 2014
ECCO grows hybrid category
Sunice 2014 going strong
Calvin Klein 'Chill' Collection
FootJoy’s big D.N.A. launch
Very interesting Faldo watch
Innovations from Nike
Who is playing for Wolsey?
Bobby Jones celebrates in style
Next generation adidas
Bunker Mentality allies
'In terms of fat, I was just about even'
Ryder Cup win for Abacus
Lyle & Scott’s SS14 tartan
Under Armour beats the sun
Free App from Galvin Green
Fashion Gazette
Bubba Watson wears new PING gloves for Foundation
Ashworth and Justin pact
FJ teams up with Ryder Cup
Crocs Golf – comfort, function and fun
Antigua celebrates 35 years
Get a 'GRIPPP' with HIRZL
PING, Galvin Green and Paisley's finest star on TGI Golf's big night
Captain McGinley makes his key Ryder Cup selection
Foremost Golf lends support to National Golf Month
Brands opt for XCodes
Asbri on the march!
Skechers launch a golf line
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