Are you ready for the PGA Merchandise Show?
The ‘major’ of golf business brings the golf industry to Orlando to jumpstart the new season. PGA professionals, golf buyers and industry leaders can now register here to attend the 2015 PGA Merchandise Show, from January 20-23, in Orlando, Florida. Visit the website at www.pgashow.com, while housing reservations are also available online for PGA Show official hotels here. Have you registered yet?
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Passion for Golf Fashion
 
First issue of Cutting Edge out now!
The very first issue of Cutting Edge Golf magazine is now out, and we want to make sure you have received your copy.
Cutting Edge Golf is a quarterly fashion & lifestyle magazine for the golf trade that promises to make a genuine difference. This magazine is being read by professionals with an interest in developing their businesses through better retailing and merchandising of golf clothing, shoes and accessories.
Issue 1 has been sent to pro shops, directors of golf, retail specialists, buyers and club owners and we are delighted with the positive response from all in the trade. Let us know now if you missed this first copy.
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SkyCaddie measures up for 2015
SkyCaddie distance measuring devices look set to win many new friends in 2015. Customers can choose between the award-winning LINX GPS watch, SkyCaddie’s new flagship product, the Touch, pre-loaded with 35,000 exclusive error-corrected SkyCaddie course maps, or how about the value-packed SkyCaddie Aire II?
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FJ celebrates 10 years of MyJoys
FootJoy has introduced its stunning Premier line to celebrate the 10th anniversary of the highly popular MyJoys programme. The Premier category will allow customers to design their shoes from the finest all over Snake print and Lizard print Italian leathers.
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adidas strong GORE-TEX® offering
adidas Golf, an industry leader in innovative, technologically-advanced high-performance footwear and apparel, has announced the release of its new Autumn/Winter range 2014, including six models of GORE-TEX® and Windstopper performance products.
The six models have been developed to protect athletes in the most inclement weather, with the climaproof puremotion GORE-TEX® Jacket offering a premium level of protection from the outdoors.
This rain suit was designed to withstand the elements without sacrificing flexibility, comfort or range of motion during play.
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Professional Tour and events
Augsburg homes in on golf fashion
GOLF EUROPE 2014, held in Augsburg, Germany, at the end of September, proved to be a successful platform for a number of European golf fashion and lifestyle brands. The dates for the 2015 show are now published here.
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Feel the colour, with Sunice
Colour and a passion for design are the secrets behind Sunice Golf’s collection for Spring Summer 2015. Cutting Edge takes a look, and has a colourful chat with the brand’s design and merchandise guru Kathryn McClemens.
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Cutting Edge Golf Retailing
 
Cork to CORQE: A brilliant journey
CORQE is a boutique developer of top-performing, environmentally-conscientious, sustainable golf products and has a compelling story to tell. Cutting Edge Golf editor Ben Evans finds out more about CORQE, and its team’s unique vision.
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PUMA's versatile new BioDrive shoes
PUMA Golf introduces BioDrive – the next generation of golf footwear designed for performance, training and versatility on and off the course, featuring three specialised zones engineered to increase flexibility, balance and stability.
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Freedom to earn by Dwyers flexibility
A new partnership between Dwyers & Co and retailers is paying dividends for both, and it’s all about the Freedom.
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Following the champion
A 25th anniversary for Bobby Jones apparel celebrated a great man, whose sense of sportsmanship and style created a template for all that is good about the game.
To mark this special year, the Bobby Jones label has strengthened ties with customers and explored new opportunities in Europe, including becoming Official Apparel Partner of the Portugal Masters until 2016.
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Golf: Helping good causes
 
'Net 65' to beat malaria
Cutting Edge Golf is asking the golf industry to help raise money for a fantastic charity initiative run by GB&I students, which is making a great difference in Africa. We’ve come up with ‘Net 65’ – and hope you can help us.
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Cutting Edge News
Cutting Edge Golf joins the PGAs of Europe in new partnership
ECCO Golf steps forward with BIOM Hybrid 2
GolfBuddy VS4 Voice GPS: Ultimate wearable tech
Time to try the PING Experience
2014 Ryder Cup a ‘sell-out’ success for abacus
Bunker Mentality: Devoted to golf, dedicated to style
Under Armour a leader in techno thinking
Italian style on the links by Ralph Lauren
New DryJoys Casual colour by FootJoy
adidas stars earn their stripes at Ryder Cup
Rory's feet firmly on the ground with Nike Lunar
Skechers GO GOLF is a winner at the Match Play
Callaway’s Danny a natural on X factor
Oscar Jacobson steps into footwear market
Chervò trio in fine form
Tommy Hilfiger designs from the Heartland
Glenmuir plays key part in close-knit European Team



Fashion Gazette
Mouton Cadet toast of the Ryder Cup
Nike welcomes key retail partners to Archerfield
American Golf team supports injured Services personnel
Medi8 partners On Course Foundation
PRG creates exclusive World Match Play gifts
Clitheroe’s McEvoy named new TGI Golf chairman
PING in seventh heaven at Foremost awards
Double delight for FJ at Foremost awards
Dinsdale enjoys new role with Asbri Golf
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Contact editor Ben Evans today on:
+44 (0)1747 820384
or
bevans@cuttingedgegolf.com

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