Dwyers ‘Freedom’ video guides pro’s to make profit
Dwyers & Co is partnering retailers in the ‘Freedom Programme’ and the brand’s newly created video demonstrates how great flexibility in stocking can significantly boost business.

Dwyers & Co is a golf trouser company steeped in history but is using latest marketing techniques to explain to retailers the benefits of being involved in the brand’s ‘Freedom Programme’. A fun short video demonstrates the great flexibility in ordering and stocking trousers and shorts in the programme and how it is all designed to help the pro, make life easy, and to help sell trousers well.

Enjoy the video here, starring Jimmy Dwyer.

Dwyers & Co’s Freedom Programme offers the retailer the opportunity to freshen up their shop by replacing older stock free of charge. That can even mean the freedom to replace winter stock with spring stock, or send back slow selling sizes and replace with new sizes, all free of charge.

To take part, retailers simply sign up to a one-year partnership. Sounds too good to be true but it gets better. Even the freight back and forth is free. Freedom Programme customers can do this as often as they like. Free shipping and returns (minimum 6 units), free in-store point-of-sale and free hangers are all included in the programme.

On the one hand, the retailer becomes more confident in his/her selling through the Freedom Programme with less risk, while on the other, Dwyers & Co themselves know that this new-found confidence will lead to greater sales as the high quality of the trousers is being experienced by more customers.

Peter Dwyer, marketing director for Premium Golf Brands, said: “The biggest hurdle we have had to overcome is the idea that the Freedom Programme is too good to be true. We have been asked on many occasions, where is the catch? And honestly, there is no catch.

“We found that Dwyers sells really well when we get it in store but we also found golf shops were quite conservative when stocking trousers – fearful to be stuck with lots of unsold shorts at the end of summer for example, so we have taken away that fear factor. It is a simple idea that works really well for the shop and in turn grows our sales, so everyone is happy.”

The Freedom Programme is being offered to customers in the UK and Ireland at present.

* For more details on this programme, see www.pgb.ie or call Premium Golf Brands on +353 21 42111 60
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