Golfers can win FreeStyle prizes at FJ shoe fittings in 2016
The FJ ‘Where’s Moby?’ campaign sees golfers winning FreeStyle-inspired prizes at shoe fitting events.

FootJoy is marking the launch of its new FreeStyle shoe by offering golf aficionados the chance to get their hands on several exciting Tree Frog-inspired prizes at FJ shoe fitting days this season.

Coinciding with FootJoy’s biggest ever shoe fitting campaign, the ‘Mark of a Player’ brand has introduced a special ‘Where’s Moby?’ promotion that sees two lucky golfers winning a Limited Edition polo shirt or phone cover at venues across the UK and Ireland. At every shoe fitting session, FreeStyle stickers – in honour of the FreeStyle shoe inspired by a Red Eyed Tree Frog – will be attached onto two random golf bags, with the owners able to claim the special polo shirt or phone cover.

The supreme grip of the FreeStyle shoe comes from an Amazonian Red-Eyed Tree Frog, aptly named by FJ as ‘Moby’, who generates incredible gripping power on any surface and boasts extra ground contact points throughout the swing to increase traction. A number of FootJoy’s Tour players have already shown their support for the ‘Where’s Moby’ competition, including Andy Sullivan and Gregory Bourdy. Golfers can find out more about the competition and watch the FJ Tour team asking the question, ‘Where’s Moby?’ by clicking here.

“There’s been a great buzz around the launch of our FreeStyle shoe and we hope golfers will be inspired to look for our friend ‘Moby’ when they see the FootJoy shoe fitting team is at their club,” said FootJoy’s Paul O’Hagan. “The prizes are very much Limited Edition in that they can’t be bought in the shops, so we look forward to some fun times ahead at FootJoy shoe fitting events in 2016.”

Fitting more than 6,000 golfers to date, the FootJoy shoe fitting programme continues to highlight the importance of having the correct footwear to improve your performance on the golf course. So far, the market-leading brand’s data indicates that around 70% of golfers are in the wrong size of golf shoe before being fitted, which can result in the loss of up to 28% in power generated in the swing. The correct shoe size has also been proven to improve comfort and help prevent excess wear to the golf shoe itself.

“There’s no doubt more and more golfers are realising just how important a shoe fitting can be to their game – both in terms of comfort and golf performance,” added O’Hagan. “Preventing the loss of power and increasing comfort are both important reasons for being fitted, however there’s also the fact the right fit means the shoes last longer with considerably less creasing.”

Golfers interested in finding out when they can be fitted for a FootJoy shoe should visit www.footjoy.co.uk.
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