Splashes of colour lighting up our sport
Find out in the story listed lower on this page why young people have designed the four shoe pairs Rory McIlroy is wearing on Tour this week; it’s all for a great children’s cause. We love the zinging colours of these shoes and hope they’ll help Rory to chase some eagles and birdies at Royal County Down today when he tees it up at 1pm.
Golf fashion should always be about colour and fun, and ditto golf, but often it is the youngsters who remind us that it is actually OK to take the big crayons out of the drawer a little more often.
A small but growing number of golf fashion brands are delivering on outstanding colour ideas – seen to be just as vital as the buttons and thread – along with performance, feel and fit. Colour is a big theme of our next 100-plus page issue of Cutting Edge Golf which comes out in July – the golf fashion and style magazine that puts apparel, shoes and accessories centre-of-the-fairway for our retailer readers, creating a unique platform to talk about golf fashion to an industry audience.
As for Rory this week, who’d still bet against him winning the Irish Open on Sunday wearing a pair of blue, green, yellow, pink and white shoes!
Passion for Golf Fashion
FJ helps golfers find the perfect fit for their game
FootJoy launches its 2015 Shoe Fitting Programme to help golfers find the right footwear options for their game. Following a highly successful campaign last year, which saw nearly 3,500 golfers fitted between March and September, FootJoy has commenced its year-round programme, attracting positive feedback.
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Skechers Performance Division’s new GO GOLF line-up for 2015
Skechers Performance Division has unveiled its new line-up for the 2015 season following on from the initial success of the GO GOLF™ range, which launched in the UK at the start of the 2014 season. The entire golf line for 2015 has been developed with the input of global ambassador and seven-time PGA Tour champion, Matt Kuchar.
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Carin Koch excitement in working with Abacus Sportswear
Carin Koch, the 2015 Solheim Cup European team captain, highlights attention to detail, colour range and understanding the specific requirements of the players, as some of the key reasons behind the appointment of Abacus Sportswear as the Official Apparel Supplier to the team.
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Leading Pro Shop Brands
See next issue: Chervò a standard-bearer for style and performance
More and more golfers seem to be discovering the great qualities of the Italy-based brand Chervò and learning why its combination of style with high performance (its ethos of ‘CHIC-TECH’) produces some fine golf and after-golf garments.
The Cutting Edge editor returned recently from a visit to Chervò’s HQ near Lake Garda where he was introduced to the special team behind a brand that should be considered by every retailer who is serious about golf style. A trip that experienced some superb clothes, a little science and inspiration, a little more grappa and a lot of fun. Read our June issue for more on this fascinating label.
Sunice 2015 Spring/Summer for in-store colour
The Spring/Summer 2015 collection launch for Sunice Golf has been a very strong one and the range is now available in golf shops. The collection is focused on providing the golf market with the best performance outerwear, keeping the company's promise to offer a balance of style that complements the technical features of the garments.
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Stars out in force for ISPS HANDA Ladies European Masters
Ladies European Tour stars gathered at Buckinghamshire Golf Club recently to get behind the launch of the 2015 ISPS HANDA Ladies European Masters; ensuring that this event will be a dynamic and colourful spectacle for a new generation of golf fans. The championship will take place at the venue, home to the Ladies European Tour’s headquarters, on 2nd-5th July, with several world class players already confirmed for the LET’s showcase tournament.
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RECIFE brings golf chic to UK market
RECIFE is an exciting leather belt brand from Paris which seeks to capture the imagination of golfers everywhere with the flamboyant imagery of its product range, and the UK market is a key focus in 2015.
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Players on Tour
Rory laces up for kids impacted by cancer at the Irish Open
During each round of the Irish Open, Rory McIlroy will lace up a different pair of strikingly unique Nike Lunar Control 3 golf shoes, each designed by a child whose life has been impacted by cancer. McIlroy, The Rory Foundation and Nike teamed up with the Cancer Fund for Children in Northern Ireland to raise funds and awareness through the kids’ designs.
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Rickie proves he is more than potential
COBRA PUMA GOLF athlete Rickie Fowler powered his way to a stunning victory at The Players Championship in Ponte Vedra Beach, Florida, earlier in the month.
A much talked-about player survey had labelled him overrated before his emphatic win. Perhaps not the first time that the best-dressed guy on the dance-floor has encountered a little envy from his peers but winning the year’s ‘fifth major’ proves once and for all that Rickie really can dance.
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Charity Support
'Net 65' to beat malaria
Cutting Edge Golf is asking the golf industry to help raise money for a fantastic charity initiative run by GB&I students, which is making a great difference in Africa. We’ve come up with ‘Net 65’ – and hope you can help us.
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Cutting Edge News
Sunwise launches new golf eyewear range for 2015
PING women Sensor offers performance and style
FJ HYPERFLEX with premium Boa closure
Galvin Green’s Ladies’ Collection turns heads
ProQuip unveils its 'lightest ever' rain jacket
GOLF EUROPE 2015: Plan ahead!
Oscar Jacobson stylish refurb of London showroom
Nexbelt for great fit and ball marker storage
Andrew George beats the elements to be crowned Foremost Champion
Next issue: Walton Jacket lights up Abacus Sportswear AW15
Ashworth Golf launches new additions to 2015 footwear
Peter Millar, PING, GolfBuddy and Golf Pride part of PGAs of Europe celebrations
adidas Golf multi-year sponsorship of Wee Wonders
GolfBuddy partners with ‘Golf in Scotland’

Fashion Gazette
Next issue: The rise of Jordan Spieth
SkyCaddie has perfect Touch for 2015
TGI Golf Partners show golf's generosity in Nepal donation
adidas creates fully asymmetrical golf shoe
ECCO Golf unveils Casual Hybrid range
PUMA BioDrive in ultra-premium leather
G/FORE offers UK golf clubs a stylish customised glove
Nike Golf launches lifestyle collection

Cutting Edge Golf is proud to be a Media Partner of the PGAs of Europe
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