Feature Article
YOUNG PLAYERS HERALD GREAT SEASON AHEAD
Danny Willett wins the Dubai Desert Classic in style, championing the Callaway Apparel Range.
 
Danny Willett’s fourth European Tour victory at last Sunday’s Dubai Desert Classic signalled not only that Danny is in the vanguard of a crop of exciting breakthrough players on the world stage but also, given the way these players look, they can play a vital role in making non- and new golfers feel the sport could be far from the stuffy ‘blazer-brigade’ game they feared.
The feel of golf is changing and the likes of Danny, Rickie Fowler, Jordan, Rory and now young Ryan Ruffels (see People News below) have their collective foot down on the accelerator. Our retailer readers aren’t dancing in their shops yet but a few are starting to smile, especially as seemingly more pro shops are coping with the threat of internet retail (more next time).
Danny Willett was wearing the latest colours from the Callaway Apparel range and he is proving to be a fantastic living catalogue for that label (‘Read more’ for details). See also our notes on Rickie Fowler’s new ‘high-tops’ (below).
A number of key CUTTING EDGE GOLF changes coming (announced next week) in terms of the scheduling of this newsletter for an exciting season ahead (superbly set-up by the above named players).


Getty Images

Danny Willett carried home the Dubai Desert Classic trophy on Sunday and claimed his fourth European Tour victory, wearing the latest styles and colours from the Callaway Apparel Range.

Callaway’s Apparel Ambassador sported a very modern and clean cut look from head to toe on Sunday, wearing Callaway's Technical Opti Vent Tour Polo Shirt (CGKS40J2) in colour Magnetic Blue and the European Technical slim fit X Range trouser (CGKS4044) in Bright White.

Willett is now the third English winner of the Desert Classic and has claimed previous European Tour wins in Germany, South Africa and Switzerland.

On the Saturday, Danny stepped out on course wearing the brand new Chev Blocked Polo (CGKS60N2) in Caviar from the 2016 Spring Summer Collection.

And on the Friday, the golf course turned pink for the annual #pinkfriday to raise awareness for breast cancer. Willett wore Callaway's Jersey Contrast Polo (CGKS4002) from the X Range in Confetti Pink to show his support.

His great form continued as he used the new Callaway XR 16 Driver to brilliant effect for his season opening championship win (see his ‘In the Bag’ below).

Click here or go to www.callawayeuropeapparel.com to view the full Callaway Apparel Collection.

Danny Willett, In the Bag

Driver: Callaway XR 16 (10.5 degrees)
Fairway Woods: Callaway XR 16 (3 & 5)
Irons: Callaway Apex Utility (21 & 24 degrees), Callaway Apex Pro (5-9)
Wedges: Callaway Mack Daddy 2 (47, 54 & 58 degrees)
Putter: Odyssey Versa #1 Wide
Ball: Callaway SR3
Passion for Golf Fashion
PING AW16 Performance – helps you play your best
For the Autumn/Winter season, PING combines state-of-the-art performance led fabrics with luxury materials and craftsmanship.
 
PING announced recently the launch of its Autumn/Winter 2016 men’s and ladies’ apparel collections, delivering the company’s most advanced technical performance range to date and reinforcing the long-standing commitment PING has made to helping golfers to play their best. Focus here is on the men’s range, with the ladies’ collection pride of place next issue.

PING announced recently the launch of its Autumn/Winter 2016 men’s and ladies’ apparel collections, delivering the company’s most advanced technical  performance range to date and reinforcing the long-standing commitment PING has made to helping golfers to play their best. Focus here is on the men’s range, with the ladies’ collection pride of place next issue.

For the Autumn/Winter season, PING combines state-of-the-art performance led fabrics with luxury materials and craftsmanship to provide unrivaled quality and performance.

Engineered to Play® through the Sensor Platform of performance fabric technologies, the collections deliver advancements in both thermal and lightweight apparel.

Engineered to Play

Whatever the conditions, PING’s Sensor Platform, consisting of Sensor Dry, Sensor Warm and Sensor Cool, is designed to ensure that every garment is specifically engineered to respond to the body’s requirements and the demands of the game. From base layer to outerwear, the needs of the serious golfer are met.

PING has placed a focus on improved playability through innovative technological advancements and protection methods in the latest Sensor Warm collection. The combination of lightweight, low-bulk, zoned warmth and four-way stretch fabrics results in complete comfort and freedom of movement on the course. Durable, water-resistant finishes ensure exceptional protection in cold and wet conditions.

The Sensor Dry collection provides further expansions to the waterproof range, as well as new developments incorporating the outdoor industry proven performance fabric, Pertex Shield+. Wearers of Sensor Dry garments will now benefit from the ultimate combination of lightweight, breathable stretch fabrics that are cut and engineered to move with your game, together with guaranteed waterproof protection. This ensures a consistent defence against all the elements while maintaining a controlled temperature, without sacrificing playability.

Men’s apparel highlights


Men’s Latitude Jacket




Engineered with a lightweight, insulated, ultrasonic quilted front panel, the Latitude Jacket offers excellent warmth to weight ratio. A knitted, brushed back fleece body and sleeves provide insulation and ensure ultimate freedom of movement during the swing.  A water resistant finish makes this a functional and stylish piece for all golfers, on or off the course.

* Insulated ultrasonic quilted front panel
* Brushed back fleece body and sleeves
* Two front pockets
* Centre front zip

Sensor Platform: Warm
Properties: Wind resistant / Water resistant / Thermal
Price: £80




Verve Trouser

The lightweight, insulated Verve trouser utilises THERMOLITE® fabric with hollow-core fibre technology, providing excellent warmth at the lightest weight possible. The hollow-core fibres trap warm air for greater insulation while this intelligent fabric, with moisture moving properties, also keeps you dry and comfortable at all times.

Fabric: THERMOLITE® fabric
* Lightweight insulated trouser
* Water resistant finish
* Stretch properties
* Tee and glove pockets
* Security pocket
* Inner gripper tape

Sensor Platform: Warm
Properties: Thermal / Water resistant / Lightweight
Fabric: 65% Polyester, 23% Polyester THERMOLITE®, 12% Elastane
Price: £70


Kendrick Jacket

Featuring merino wool for a superior and refined look, the Kendrick zip-through jacket is an essential Sensor Warm garment which combines thermal insulation and a water resistant finish throughout, with a woven overlay to the front for additional wind protection.

* Water resistant finish
* Woven overlay
* Flat locked seams
* Two front pockets

Sensor Platform: Warm
Properties: Thermal / Water Resistant / Wind Resistant
Fabric: 60% Polyester, 30% Polyamide and 10% Merino Wool
Price: £80


Men’s Frontier Waterproof Family


A new addition to the Sensor Dry range is the Frontier waterproof suit. Available as a full or half zip jacket with accompanying waterproof bottoms, the Frontier utilises a high perfomance three-layer stretch fabric. Fully seam-sealed, the Frontier combines superior waterproof protection, which PING guarantees for three years, with breathability and stretch performance, creating a protective but playable waterproof suit.    

Jacket


* Three layer stretch fabric
* Three year waterproof guarantee
* Fully seam-sealed
* Waterproof front zip
* Two waterproof front pockets
* Adjustable hem and cuffs
* Matching waterproof bottoms available
* Waterproof: 15,000mm
* Breathability: 15,000g

Sensor Platform: Dry
Properties: Waterproof / Wind Resistant / Breathable
Fabric: Three layer waterproof stretch
Price: £150


Half-Zip


* Three layer stretch fabric
* Three year waterproof guarantee
* Fully seam-sealed
* Waterproof front half-zip
* Two waterproof front pockets
* Adjustable hem and cuffs
* Matching waterproof bottoms available
* Waterproof: 15,000mm
* Breathability: 15,000g

Sensor Platform: Dry
Properties: Waterproof / Wind Resistant / Breathable
Fabric: Three layer waterproof stretch
Price: £150



Rickie’s high-tops earn a high-five, live...
Rickie Fowler begins 2016 playing golf with skill and the kind of style that is bringing a smile to many of those watching the game.
 
When Rickie Fowler overcame a late challenge to win the Abu Dhabi Championship, his ‘high-top’ PUMA shoes received nearly as much attention as his brilliant all-round game. BBC 5-Live radio made it a prime-time talking point, warning any golf clubs against thwarting youngsters should they emulate heroes like Rickie through their choice of shoes and apparel. We’ll second that!

COBRA PUMA GOLF athlete Rickie Fowler started 2016 off right, capturing his first victory of the season at the Abu Dhabi Championship recently. Fowler, a three-time winner in 2015, shot a three-under-par 69 in his final round to finish 16-under for the tournament, equipped with his new COBRA KING Driver and Irons, while wearing his signature PUMA Golf Sunday Orange.

However, his ‘high-top’ PUMA shoes became a big talking point in both mainstream broadcasting and social media. And the majority of comments were highly favourable for Rickie’s fashion sense as he moved up to 4th in the Official World Golf Rankings with the victory.

The BBC’s golf correspondent Iain Carter warned golf clubs strongly against thwarting youngsters should they choose to emulate the fashion sense of their heroes on the major Tours, as there would be nothing worse than snuffing out a young person’s new-found love of the game because of restrictive club dress codes.

Certainly, CUTTING EDGE GOLF would support this view wholeheartedly. The more relaxed we become over actual golf clothing rules, the more relaxed and welcoming golf clubs – which are clubs of leisure – become for all visitors and customers; meaning more customers enjoying the game.

If conformity is demanded in golf fashion, we golfers become a horribly bland mass of fogeys, and the dinner invitations soon dry up.

So back to Rickie, golf fashion hero for the new generation. Following this high-top excitement, PUMA Golf’s head of footwear Grant Knudson explained: “During a recent meeting, Rickie expressed interest in wearing a high-top cleated shoe that could be worn with more progressive apparel (jogger style pants).

“Our design team took inspiration from a prior PUMA high-top lifestyle shoe and combined it with the TITANTOUR IGNITE outsole. The result is a stylish, cleated performance high-top that includes a lace plus Velcro closure. The apparel team then matched this with a version of our 6 Pocket Pant that has been custom tailored to a jogger silhouette.”
 
We are told that this shoe and the custom pants were made just for Rickie. But CUTTING EDGE hears that given the interest there are plans afoot (ahem) to produce a limited edition in the UK, so stay tuned.

Throughout the week Fowler donned apparel and accessories from the 2016 Spring/Summer collection along with IGNITE footwear. Engineered with PUMA’s proprietary IGNITE foam, the TITANTOUR IGNITE shoe delivers responsive cushioning, optimal rebound, and superior step-in comfort through every shot.
 
Details of the COBRA Golf clubs in Fowler’s bag:

Driver: KING LTD 10.5° | Matrix Prototype 70X | 44.5”
3 Wood: Fly-Z+ 3W 14° Orange | Aldila Tour Blue 70X
Irons: KING Proto Driving Iron 19° | Matrix hm2
Irons: KING LTD MB Irons (4-P)y-Z Pro MB Irons 4-9 | KBS C-Taper S+ 125
Wedges: Tour Trusty | 52°, 57°, 62° RF Grind Dynamic Gold Tour Issue S400

* For additional details visit: www.cobragolf.com.
Callaway Apparel offers exceptional range for AW 2016
Both male and female golfers are sure to be enticed by an excellent Autumn Winter 2016 Collection from Callaway Apparel, a brand at the top of its game.
 
Callaway Apparel presents its Autumn Winter 2016 Collection, extending the new Weather Series Programme to introduce a whole new Waterproof range that offers four-way stretch, high-performing waterproof fabrics and new designs for its Green Grass and Tour Suit collection.

Callaway Apparel launches its Autumn Winter 2016 Collection, extending the new Weather Series Programme to introduce a whole new Waterproof range that offers four-way stretch, high-performing waterproof fabrics and new designs for its Green Grass and Tour Suit collection.

The new Waterproof Range is modern in fit and style and mechanically designed using the highest quality fabrics and techniques.
  •   A new Tour 3.0 Waterproof Jacket and Trouser
  •   A new Green Grass Full Zip Jacket and Trouser
  •   A new 1/4 Zip Playing Top
  •   A new Ladies Liberty Waterproof Jacket and Trouser
The new Tour 3.0 Waterproof Range continues with the European Tour influence on both fit and design and comes with a three-year manufacturer guarantee. Now with added stretch to improve even further movement and comfort, the Waterproof Suit is made with the highest level of breathability and waterproof technology.
 
The Green Grass Waterproof Suit Range enjoys a design and fabric update, with the emphasis on four-way stretch. With a soft-feel fabric, Callaway designers say this Waterproof Suit offers the greatest amount of stretch on the market today while maintaining the highest level of waterproofing and breathability.
 

The Men’s Collection

For AW16, Callaway Apparel introduces a strong colour story resonating around Magnetic Blue and Jade Lime. There will be a tight collection of new fashion shirts that are supplemented with updated colours in the essential shirt and the launch of two new technical trousers for the Men’s Global range this Autumn Winter 2016.

Following on from the successful launch of the Thermal Jacket two years ago, Callaway releases a brand new Blocked Thermal Jacket that is set to be a favourite among the European Tour Players in 2016.

Callaway will offer a number of different Fleeces in various weights to suit all weather conditions out on the course this season; from the Light-Weight playing tops to the heavier Fleece-Lined Pull-Overs that are guaranteed to keep you warm and protected. Callaway Apparel has also now released a great new range of Puffer Jackets and Vests, which are highly technical in design and fabric.

The Ladies’ Collection

The Ladies’ range continues to grow and develop, and for AW16 the new fashion colour is Magenta which ties back against the classic Peacoat blue. The range is inspired by the traditions of the sport, using technical fabrics against classical golf designs that still remain feminine.

 A capsulated range of fashion polos and knits is enhanced by Callaway’s strongest Ladies Weather Series Range.


Who wears Callaway...

Danny Willett, Marc Warren, Kristoffer Broberg (pictured above), Pablo Larrazabal, David Horsey, Thomas Bjorn, Thomas Pieters and Sebastien Gros are just a few of the golfing professionals wearing Callaway Apparel each week on the European Tour.

Why choose Callaway Apparel
  •         Offering three European Collections – Men’s, Ladies’ and X Range
  •         Extensive Core / Essential Range held in stock all year round
  •         New colours, styles & fabics in core fashion, knitwear, bottoms
  •         European fit trousers and shorts in multiple leg lengths and colours
  •         Machine washable Italian Merino sweaters
  •         Latest technology & designs including four-way stretch
  •         Weather Series Range – Layering, Wind and Waterproofs
 Other benefits include
  •         In-house embroidery
  •         Split deliveries available
  •         Dedicated customer service team
  •         In-store merchandising support
  •         Pro’s own use and staff uniform programme
  •         Club embroidery – additional discounts for events and teams
  •         Monthly medal sponsorship
* Contact your local area sales manager to organise your pre-book appointment www.callawayeuropeapparel.com
Innovation
Skechers unveils all-new premium spikeless GO GOLF shoe category
New GO GOLF Elite™ unites Skechers’ premium GO GOLF Pro upper with a cutting-edge spikeless comfort traction outsole.
 
Skechers Performance Division has announced the launch of an all-new premium spikeless golf shoe category, entitled GO GOLF Elite™. Continuing to build on the success that the high-flying US footwear brand has achieved, breaking into the UK & Ireland golf market over the past few years, this contemporary performance model features an abundance of Skechers award-wining technologies.

Skechers Performance Division has announced the launch of an all-new premium spikeless golf shoe category, entitled GO GOLF Elite™. Continuing to build on the success that the high-flying US footwear brand has achieved, breaking into the UK & Ireland golf market over the past few years, this contemporary performance model features an abundance of Skechers award-wining technologies.

Riding on the popularity of PGA Tour star Matt Kuchar’s shoes of choice, the GO GOLF Pro, the Skechers design team have created the brand’s most comfortable and newest performance model.

Available in a variety of fashionable colours, Skechers GO GOLF Elite unites its premium GO GOLF Pro leather upper with an innovative spikeless design and comfort outsole to deliver outstanding comfort and performance across the board. When it comes to waterproof protection, this shoe comes with a 2-year warranty, courtesy of the brand’s cutting-edge H2GO Shield seam-sealed technology.  

The GO GOLF Elite also features a durable grip TPU bottom plate and Skechers’ unique GOimpulse™ Sensors for superior traction control as well as a high-performance Resamax® cushioned insole. Alongside a low drop design to keep your foot low to the ground in a neutral position and agion® antimicrobial protection, Skechers has created a golf shoe that ensures you are sturdy and comfortable, so you can play your best.

The entire GO GOLF 2016 line-up for 2016 has been developed with the input of Global Ambassador’s Colin Montgomerie, Matt Kuchar and Belen Mozo. Their expert feedback has provided Skechers with invaluable insight on fit, aesthetics and function of the diverse range and has helped create a number of new innovations and technologies to the GO GOLF range for 2016.

Colin Montgomerie said: “I knew when I joined the Skechers team last year that they would provide me with everything I need from a golf shoe in terms of performance, comfort and style. Having seen the 2016 range and especially the new GO GOLF Elites I have to say that I’m really impressed and can’t wait to put them in play straight away.”

The new GO GOLF Elite is available to purchase in stores in the following eye-catching colourways – Grey, White, Black, Black/White and Brown/White, with an SRP of £99.

* Further information on the 2016 Skechers GO GOLF Collection is available at www.skechersgogolf.co.uk
Craig Mackie is star of TGI event; PING and FootJoy scoop key awards
PING claims TGI Supplier Award; FootJoy wins Apparel Supplier Award; Scotscraig pro Craig Mackie is the star of the night.
 
Craig Mackie, head PGA professional at Scotscraig GC, took the top honour at the TGI Golf Partnership awards last week when he walked off with the Partner of the Year title.
The annual event, this year staged at The Belfry, brought together Partners of golf’s innovative retail services group and influential figures from the golf industry to celebrate those who had excelled over the last 12 months.


Above: Partner of the Year Craig Mackie (right) of Scotscraig GC is presented with his award by 2014 Partner of the Year Mike Bradley (Notts GC)

Craig Mackie, head PGA professional at Scotscraig GC, took the top honour at the TGI Golf Partnership awards last week when he walked off with the Partner of the Year title.
 
The annual event, this year staged at The Belfry, brought together Partners of golf’s innovative retail services group and influential figures from the golf industry to celebrate those who had excelled over the last 12 months.
 
PING took the evening’s other top award – Partner Supplier of the Year – in a hotly contested category that included both Acushnet brands Titleist and FootJoy.
 
Mackie, who has been a Partner of TGI Golf since 2005, saw off competition from fellow nominees Ryan Pudney (Mundesley), Paul Stevenson (Portadown) and Richard Lambert (Crosland Heath).
 
The 37-year-old from Tayport is a fully committed Partner, attending every one of the group’s events in 2015, including travelling as first reserve for the Ashworth Cup, where he supported his teammates from the side as they took on rivals Foremost Golf.
 
He said: “Thank you to all the TGI Golf Partners, the staff and our Suppliers who have all been extremely supportive. All Partners are worthy of this award, it’s difficult out there for everyone, and so to win is an incredible honour.
 
“Without the support of TGI Golf and the staff, business would be a lot harder, we are all incredibly thankful for their hard work, professionalism and ‘can do attitude’.”
 
Eddie Reid, TGI Golf managing director, who sat on the judging panel along with senior management and the group’s Retail Consultants, added: “Craig fully deserves to join this illustrious list of Partners who have won this award. He embraces everything TGI Golf has to offer.
 
“He has been a true ambassador for the group, encouraging any PGA professionals he is connected with to join TGI Golf and make the most of the same benefits he has.”
 
Above: Steve Carter, PING European sales director (right) collects the Supplier of the Year award from TGI Golf chairman Paul McEvoy (Clitheroe GC)

PING claimed its second Supplier of the Year crown having collected the award two years ago. It was the only double winner on the night as the PING G30 picked up a second successive Product of the Year award.

Steve Carter, PING European sales director, was warmly applauded as he collected the award for his company, saying: “In 1959, when PING started, the PGA professional was at the heart of the business. While the industry has evolved since then, our support of pro’s remains very strong. We appreciate everything that you, as PGA professionals, and TGI Golf as a group, do for us and we will focus on everything we do to ensure we earn your support, year after year.”
 
A total of eight awards were presented over the course of the evening with other winners including Pro Shop of the Year – Ronnie Bolton (Burnham Beeches), Most Improved Business went to Andy Rhodes (Keighley) and Paul Vaughan of Ardglass GC was New Partner of the Year.
 
Supplier awards also went to FootJoy (Apparel Supplier of the Year) and Titleist (Hardware Supplier of the Year).

FootJoy’s victory in this category has to be seen as highly impressive, given the relatively new activity by the brand in the clothing sector.

But deserved it has to be: the supplier awards are voted for by TGI Golf’s 480 PGA professionals across the UK & Ireland through its annual Supplier Survey, where Partners score suppliers in a range of categories.
 
* For further information on TGI Golf visit tgigolf.com.

In the Next Issue – dynamic brand stories for retailers
 
Look out soon for the next issue of CUTTING EDGE, with some impressive product news from the likes of Sunice, Abacus, Chervò, Under Armour, Bobby Jones, Glenmuir and many more great brands.
If your assistants or fellow pro's don't yet receive a copy, send their email addresses to info@cuttingedgegolf.com and we will welcome them aboard.

Leading Pro Shop Brands
Galvin Green introduces ‘Art of Performance’ gear
2016 Part 1 collection expresses Galvin Green’s Multi-layer Concept from head-to-toe.
 
To meet growing demand from golfers across the world for a golfing wardrobe that delivers protection and performance in equal measure, high-flying apparel brand Galvin Green is introducing its most comprehensive collection of premium golf wear for 2016 in more fabrics, styles and colours than ever before.

The new flagship jacket in the men’s range is the GORE-TEX® Shell full-zip ARROW

To meet growing demand from golfers across the world for a golfing wardrobe that delivers protection and performance in equal measure, high-flying apparel brand Galvin Green is introducing its most comprehensive collection of premium golf wear for 2016 in more fabrics, styles and colours than ever before.

The Official Team Supplier of Rainwear to Europe’s Ryder Cup team in September has once again extended its offering of award-winning waterproof jackets and trousers, pullovers, shirts, shorts, hats, gloves, socks, base layers and accessories with more than 340 premium lines in almost 100 different style options – making it arguably the largest golf clothing range of its kind, designed by golfers for golfers.

Now displayed in a digital catalogue and stocked at many of the UK’s top-ranked golf courses – including Royal County Down, Ballybunion, Royal Portrush, St. Andrews Links, Royal Dornoch, Trump Turnberry, Royal Birkdale, Kingsbarns, Royal Porthcawl and Royal Troon – the range of Multi-layer Concept garments includes:
* advanced stretch GORE-TEX® fabric for waterproof jackets & trousers;
* Ventil8™ material for shirts, trousers & shorts that also offers UV protection;
* greater choice in popular GORE-WINDSTOPPER® and INSULA™ tops;
* more matching combinations of jackets & trousers in vibrant colourways;
* even lighter, more breathable Paclite® jackets & trousers for serious players;
* up to five different colour choices for men, four for women & six for juniors;
* seven new colours: Iron & Smokey Grey, Imperial & Lagoon Blue, Lipgloss Red, Lotus Pink & Mandarine;
* an impressive total of 42 entirely new garments, plus three new belts.
      
The new flagship jacket in the men’s range is the GORE-TEX® Shell full-zip ARROW, which comes in Stretch fabric with a mesh lining in five colour options, each featuring three different colour combinations (S-4XL). The ACTION is the latest half-zip GORE-TEX® Paclite® jacket in Stretch fabric, again in five colour choices, while the newest GORE-WINDSTOPPER® is the BRIAN full-zip jacket in Soft Shell fabric in four colours, matched with BAXTER windproof trousers.

The BUZZ is the latest block colour full-zip body warmer, while the DAYTON full-zip jacket leads the 16-strong INSULA™ range that includes half-zip and sleeveless versions. New shirts include the body-mapped MARLOW and stylish MACOY Ventil8 cool layers with anti-bacterial technology and UV protection factor 20+. Fitted and regular golf trousers come in the new NOEL and NASH Ventil8 models in up to seven colour options and more than 20 sizes.

The Beverly windstopper combines performance with good looks

The Ladies’ collection is headed by the AMBER waterproof full-zip jacket in four stunning colourways (XS-XL); with the ANYA full-zip jacket and ANNA Paclite® trousers with adjustable waist (XXS-XXL) in four matching colours; the BEVERLY and BRANDY windstoppers; a MARION golf dress in Ventil8™, plus MARGO and MELODY shirts with UPF 30+ protection (XS-XL).

* Details of the new Part 1 collection which is on sale now can be found at www.galvingreen.com.

Meet FJ FreeStyle: thanks to a frog for giant leap
Exciting new shoe from market leader offers freedom of movement and outstanding traction courtesy of innovative F.R.O.G.S. technology.
 
FootJoy has introduced a brand new category of golf shoe – FreeStyle, complete with ingenious technology specifically designed to deliver exceptional performance and comfort.
FreeStyle helps generate maximum power by providing greater freedom of movement through the swing. Traction is enhanced thanks to an outsole inspired by the Red-Eyed Tree Frog, which enables the cutting-edge design to deliver great traction and grip in all weather and underfoot conditions.


FootJoy has introduced a brand new category of golf shoe – FreeStyle, complete with ingenious technology specifically designed to deliver exceptional performance and comfort.

FreeStyle helps generate maximum power by providing greater freedom of movement through the swing. Traction is enhanced thanks to an outsole inspired by the Red-Eyed Tree Frog, which enables the cutting-edge design to deliver great traction and grip in all weather and underfoot conditions.

Radically-styled with five contemporary colour combinations, the new FreeStyle joins the brand’s diverse range of golf shoes, but is unique in that it has been designed for those who would benefit from increased freedom of movement to help transfer energy most efficiently through the ball. FreeStyle boasts a high-traction outsole incorporating FJ’s Revolutionary Outsole Grip System (F.R.O.G.S. Technology).

FootJoy says that extensive internal testing has proven that FreeStyle shoes help to unleash power for a wide spectrum of players. The shoe’s natural movement and cushioning is further enhanced by a new midsole compound and design offering greater torsional flexibility.

Whilst FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip – a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog which generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. Technology, where traction elements also increase ground contact points throughout the swing.

F.R.O.G.S. Technology incorporates a super-flexible new SoftMaxTM translucent outsole that offers both a softer feel and extra grip, while a new FTFTM 3.0 midsole compound is the brand’s softest yet. The Softspikes Tour LockTM system and new translucent Pulsar cleats deliver exceptional grip with a dynamic, frog-like flex.

“FreeStyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” commented Richard Fryer, FJ sales and marketing director. “Research has proven that dynamic traction can be beneficial to players regardless of age, ability or speed of swing.

“FreeStyle becomes the third part of what will be known as the ‘FootJoy Performance Trifecta’, joining the iconic D.N.A. and HyperFlex models that have been a huge success over the past two years,” he added.

“Our R&D team has thought even further outside the box and, by drawing inspiration from a Tree Frog, they have created a shoe unlike anything else on the market.”

Beneath the eye-catching upper is an InnerSokTM Fit System – including both TongueLokTM and HeelLokTM mechanisms – to help hold the foot securely in place, particularly when combined with the L4 BOA Lacing System to deliver a great fit.

FREESTYLE KEY FEATURES AND BENEFITS

F.R.O.G.S. Technology (FJ’s Revolutionary Outsole Grip System)
New translucent and super-flexible SoftMaxTM outsole provides a softer feel and extra grip;
New FTFTM 3.0 midsole compound, FootJoy’s softest yet, delivers great underfoot cushioning
Softspikes Tour LockTM system generates excellent traction
New translucent Pulsar cleats.

Upper features
InnerSokTM Fit/Bootie System with TongueLokTM and HeelLokTM features help to hold the foot securely in place;
L4 BOA Lacing System with translucent dial provides the ultimate fit;
1 year Waterproof Warranty.

Natural motion and cushioning
New midsole compound and design allows for greater torsional flexibility;
No internal shank encourages maximum freedom of movement.

Colour options
Navy/Orange/Lime, White/Grey/Charcoal, Black/White/Grey, Grey/Green/Navy, Grey/Navy/Berry (BOA)
RRP: £135/£150 BOA
Availability: March 2016

* For more information, visit www.footjoy.co.uk  or follow the brand on Twitter or Instagram at @FootJoyEurope
Fashion News
Foremost extends EMP digital marketing with ‘In-Store Interface’
Foremost Golf has announced an exciting addition to its already popular Elite Marketing Programme (EMP) with the launch of a new in-store interface that will provide its EMP members with bespoke, auto-populating advertising content.

The innovative new interface system will serve as an extension of the existing personal golf services and retail marketing offered to Foremost EMP members by displaying relevant marketing material on monitors that will be strategically positioned in individual member shops.

The monitors, which will be individually populated by high-resolution advertising banners promoting the suppliers that each professional stocks, will extend the comprehensive marketing support that already exists on the EMP website platform.

With a central database containing information on supplier selections for every member professional, Foremost can deliver this extension of marketing for the benefit of both the professionals and the EMP suppliers by populating each in-store interface unit with relevant promotions.

The provision of the bespoke information and graphics by the Foremost EMP support team will ensure that the content, which changes dynamically and is populated to co-ordinate with the rest of the professional’s digital marketing, will be communicated directly to the in-store EMP monitors without the manual loading of any content.

Commenting on the new EMP in-store interface, Foremost company director Andy Martin said: “It’s such an exciting development as it facilitates the integration of the digital marketing from our EMP newsletter, website, and special mails, with physical, in-store marketing. Our members already receive a free EMP A-frame with co-ordinated free product launch and retail campaign signage, but this takes the programme to a new level for our members.

“What’s even more exciting is that this is just the start of what we are able to do with this technology. We’ve already had a record number of our EMP professionals respond to the recent ‘opt-in’ communication, and we’re looking forward to installing EMP monitors all over the country in the coming weeks.”

* For more information about Foremost and its Elite Marketing Programme, please contact Matt Lacey on 01753 218896 or email matthew.lacey@foremostgolf.com.

Peter Millar launches ‘PGAs of Europe Lifestyle Collection’ offer for PGA professionals
The PGAs of Europe and Corporate Partner, Peter Millar, are delighted to announce the launch of the ‘PGAs of Europe Lifestyle Collection’ exclusively for PGA professionals who are members of the Association’s Member Countries.

Peter Millar is offering preferential pricing to PGA professionals for a select collection of lifestyle garments including the recently added ‘Travel Blazers’, a variety of woven dress shirts, as well as the ‘Performance Melange Twill “Charlotte” Trousers’.

Peter Millar offers a range of women’s clothing options and more information on currently available women's collections can be found by contacting the sales department directly (sales@petermillar.co.uk). PGA professionals can also access the full catalogue of Peter Millar collections through the sales department.

The offering comes as part of the burgeoning partnership between the Official Ryder Cup Licensee and the PGAs of Europe, and looks to give access to preferred pricing options for PGA professionals across the Association’s membership, in particular to those who do not already have a lifestyle/off-course offering in place.

PGA professionals can sign up for the exclusive member offer by:

* Visiting here and registering their details.
* Once registered, details are available to download on the collection along with an order form.
* Order forms are submitted by email directly to the Peter Millar sales team for processing.

* For more information on Peter Millar visit here (www.petermillar.co.uk).

* For more information about the PGAs of Europe, visit here (www.pgae.com), follow @PGAsofEurope on Twitter, or like the PGAs of Europe Facebook Page.

GolfBuddy launches exclusive Ladies’ GPS watch with Swarovski crystals
GolfBuddy has announced the launch of its first golf GPS designed specifically for lady golfers.

The company's new LD2 GPS watch is elegant, lightweight, super-accurate and brings high fashion to the course with a range of quality style features, including Swarovski® crystals and a rich alligator grain leather watch strap.
 
The combination of a stainless steel crown button and bezel, premium mineral lens and the light sapphire-coloured genuine Swarovski crystals bring a touch of class to a GPS watch that is packed with a huge array of features.
 
Weighing just 1oz and with a neat 1.18" display screen, the GolfBuddy LD2 boasts a slim, stylish case and sits unobtrusively on the wrist.
 
Distances to front/centre/back of the green are shown clearly, alongside distances to all hazards on a hole. It's uncomplicated to use, with GolfBuddy's Automatic Course/Hole Recognition System immediately picking up which course you're playing – and even which hole – especially useful for shotgun starts.
 
GPS tracking and a built-in odometer mean the LD2 can double up as a 'health band' while the rechargeable lithium-ion battery provides eight hours' use in GPS mode and up to one-year in standard watch mode.
 
It's waterproof up to 10 meters, shows Time/Date and comes preloaded with over 38,000 courses worldwide, all of which are available free of charge with no annual subscriptions.

GolfBuddy global head of sales and marketing, John Ennis, said: "Research from around the globe told us that while lady golfers like the concept of GPS watches, the current trend for bulkier, sporty styling doesn’t sit well with them on a number of levels.
 
"Larger watches don't feel comfortable on their wrists. And the sporty look and feel is regarded by many female golfers as simply too masculine.
 
"With the LD2 we have been able to work as a partner with Swarovski and make a GPS watch that looks like it's straight from a jeweller or fashion boutique – without losing any of the game-changing GolfBuddy GPS technology."
 
GOLFBUDDY LD2 SPECS

Colour: White/Light Sapphire
MSRP: £199.99
Size: 1.18" x 2.29" x 0.49"
Weight: 1.0 oz
Display: 1.18" LCD (52x32 pixels)
PC Interface: USB
Battery Type: Lithium Ion
Course Capacity: Up to 40,000
Water Resistance: Waterproof up to 10 meters (ATM1)
 
GolfBuddy is based in La Palma, Ca, with product development and course data management centres in Korea, one of the world's leading suppliers of high-quality electronic products. GolfBuddy is a Corporate Partner with the PGAs of Europe as its ‘official handheld GPS rangefinder’. For more information about GolfBuddy visit www.gpsgolfbuddy.eu.
Under Armour 'most advanced' Gore-Tex rainsuit
Under Armour unveils the 'next generation' of Gore-Tex golf rainwear.
 
Under Armour introduces the 'next generation' in golf rainwear with the launch of the first 3-layer full-stretch Gore-Tex rain suit. Promising a major new step in golf rainwear technology, Under Armour and Gore-Tex, the world’s most trusted waterproofing technology, have developed what Under Armour hails as the most advanced rainsuit in golf.

Under Armour introduces the 'next generation' in golf rainwear with the launch of the first 3-layer full-stretch Gore-Tex rain suit. Promising a major new step in golf rainwear technology, Under Armour and Gore-Tex, the world’s most trusted waterproofing technology, have developed what Under Armour hails as the most advanced rainsuit in golf.

The success of the suit has been achieved through two key design features found in both the UA Gore-Tex Tips Jacket and UA Gore-Tex Tips Pant:
* 3-layer bonded fabric delivering a durable, smooth outside and a soft, brushed interior, keeping the garment 100% waterproof but incredibly breathable.
* 10% stretch fabrication applied across the whole suit; Under Armour says this gives golfers 25% more stretch than other Gore-Tex rainwear for golf.

The UA Gore-Tex Tips Pant, designed to fit like a regular trouser, also features a soft waistband for a comfortable fit, hip adjusters, secure side and back pockets, a working fly and 12 inch leg zips for increased breathability.

On testing the suit, Under Armour ambassador and world number one golfer, Jordan Spieth, said: “Under Armour are constantly pushing the boundaries in what’s achievable in golf apparel to help make athletes better. The new Gore-Tex range is the most advanced waterproofing technology I’ve ever seen in golf and is sure to give me an edge over the competition.”

The UA Gore-Tex Jacket is available with an RRP of £250 and also comes in a ½ Zip version (RRP £230) in three colour options, the UA Gore-Tex Tips Pant is available for RRP £215.

* To find out more and view the full Under Armour Autumn / Winter range, please visit, www.underarmour.com.  





SkyCaddie’s 3-in-1 LINX GT puts game tracking on your wrist
The amazing technology in SkyCaddie’s 3-in-1 LINX GT is poised to help you top the leaderboard.

SkyCaddie’s new top-of-the-range GPS watch, the SkyCaddie® LINX GT, adds an innovative game-tracking element to highest-standard GPS accuracy when integrated with the SkyCaddie Mobile GPS App, to produce a highly powerful wrist-mounted golf information system, and an amazing 3-in-1 features set.

The core function of the SkyCaddie LINX GT is to act as a standalone GPS watch. Like all of the brand’s products it features Skycaddie’s best-in-class TrueGound® Course Maps – each exclusively created and regularly updated on foot by trained golf course mappers using professional surveying equipment – to provide you with distances you can trust with complete, shot-saving confidence.

SkyCaddie LINX GT gives quick distances on your wrist to 35,000 preloaded and exclusive golf course maps worldwide. Using its acclaimed ground-corrected precision course maps, the SkyCaddie LINX GT provides dynamic distances from wherever your ball lies to the Front, Centre and Back of every green in SkyCaddie’s database, plus quarterly course updates.

And when you need to see more information than the compact wrist display can provide, the SkyCaddie LINX GT gives you a better view of what’s ahead by pairing wirelessly with the SkyCaddie Mobile GPS App to provide stunning, expanded views on your phone.

On these occasions the SkyCaddie Mobile GPS App uses the SkyCaddie LINX GT’s powerful Truepoint® GPS engine to stay synchronised on the same course, same hole and precise location, delivering the entire hole in stunning HD eagle’s eye graphics on your smart phone with the accuracy of a SkyCaddie. Simply tap the mobile screen to measure to any point on the hole and get critical information you need to layup in front of, or carry, hazards. Or simply pinch and zoom HoleVue to seamlessly reveal up to 40 geo-referenced targets.

But the SkyCaddie LINX GT is so much more than just a GPS watch. The company also says this is golf’s first rangefinder to include a built-in shot tracking system which, when combined with SkyCaddie SmartTag™ club tags, allows golfers to track the club, location and distance of each shot.

New GameTracker technology

SkyCaddie’s new GameTracker technology makes shot-tracking easy. The golfer merely attaches SmartTags to each club in their bag and ‘tags’ a club to their SkyCaddie LINX GT watch before taking a shot. The golfer can then see the club, location and distance of each shot overlaid on the SkyCaddie Mobile GPS App’s Interactive HoleVue™ screen.

SkyCaddie LINX GT also offers an AutoSwing option, which detects when and where you swing so you never miss a shot even if you forget to tag.

With the SkyCaddie LINX GT, each captured shot is synchronised automatically in real time with the SkyGolf 360 Cloud, avoiding the need to connect to a computer after the round. This means that the data from your round of golf is immediately available for sharing with friends, family or your golf professional either in real time, or straight after the round.

“The SkyCaddie LINX GT is golf’s first rangefinder and shot tracking watch with a synchronised mobile app, giving you a powerful system to help play your best,” said Jacqui Surman, SkyCaddie’s senior vice-president, international sales and marketing.

“SkyCaddie LINX GT users can discover how far they hit every club in the bag in real-world situations – as opposed to on the range, when the pressure is off. And they can also rely, of course, on golf’s most accurate GPS data combined with golf’s most vivid rangefinder GPS app, to give them distances and views they can trust 100%.”


The SkyGolf 360 Cloud

By tagging each shot using SkyCaddie GameTracker technology, available in the LINX GT, golfers can capture the club used, the distance hit and the exact location of each shot during the round.

During play golfers can also quickly review their shots in real time, and get critical distance information via the SkyCaddie Mobile GPS App, all while their data is automatically uploaded to their personal information centre in the SkyGolf 360 Cloud.

“The SkyGolf 360 Cloud is incredibly useful for recreational golfers with its game-changing technology providing unmatched performance analysis while allowing anyone to follow you as you play a round of golf,” added Surman. “It is at the centre of all our SkyCaddie e-golf products and it allows you to gain insight to help identify your game’s strengths and weaknesses using post-round game analysis tools.”

The SkyCaddie LINX GT watch and the SkyCaddie Mobile GPS both automatically advance around the course as you do with Intelligent Automation.

The SkyCaddie LINX GT’s Truepoint GPS engine replaces your smartphone’s location services to provide distances you can trust while conserving your phone’s battery.

In the UK the basic SkyCaddie LINX GT package costs £229.95 including the LINX GT GPS watch, offering dynamic Front-Middle-Back distances and quarterly golf course map updates, plus a single SmartTag enabling golfers to try the GameTracker technology, plus a free 12-month SkyCaddie Mobile Premium subscription which unlocks the advanced features of the SkyCaddie Mobile GPS App, enables synchronisation and expanded views between Linx GT and your mobile phone, and also grants access to the full online suite of SkyGolf 360 personal user tools.

SkyCaddie prices

A full set of SkyCaddie GameTracker SmartTags can be bought separately for £59.95, or golfers can save money by electing to buy the SkyCaddie LINX GT GameTracker Edition with Tags for £269.95, which includes everything in the cheaper LINX GT package plus enough Smart Tags for every club in the bag, plus an attractive metal Divot Tool which contains a further user-definable SmartTag, which can be used as a spare or to tag penalty shots, for example.

Advanced exclusive SkyCaddie features such as IntelliGreen™, which displays the true shape of the green from your angle of approach and enables pin-targeting allowing you to move the cursor location for a precise distance to any location on the green, and TrueGround™ Target List, which enables you to quickly find precise distances to up to 40 hazards, bunkers, carries, ditches and lakes, end-of-fairway and layups per hole, are also available to SkyCaddie LINX GT owners on payment of an annual Linx Pro upgrade subscription.  

Your SkyCaddie LINX GT also displays smartphone notifications showing inbound calls with caller ID, voicemail notification, text messages and email alerts.

In addition to time and golf, fitness features included in the SkyCaddie LINX GT also make it a fully-functional multi-sport watch.  A multi-sport odometer tracks distance, pace and speed whether you are golfing, walking, running or cycling. Set a fitness goal and the SkyCaddie LINX GT will track your number of steps, calories burned and distance walked against your goal.

The SkyCaddie LINX GT GameTracker system is currently available for use with Apple iOS apps, with Android options coming soon.  

* For more information, visit www.skycaddie.co.uk.

adidas TOUR360 BOA BOOST now available
The adidas TOUR360 BOA BOOST is now available and features an advanced use of a Boa® Closure System.

Following the hugely successful release of the adidas TOUR360 BOOST, the TOUR360 BOA BOOST is now available and features an advanced use of a Boa® Closure System, an incremental pull and push structure located on the top centre tongue.

The product teams at adidas Golf and Boa collaborated together for 18 months as the footwear was being developed and worked seamlessly to integrate the Boa® 360LOOP to the 360WRAP to enable fast and easy micro-adjustability for a customisable and comfortable fit.

Masun Denison, director of footwear at adidas Golf, said: “The partnership with Boa is exciting because we push each other to the limits to find new and innovative ways to incorporate Boa technology into adidas Golf footwear. The ultimate goal is to take performance to the next level.”
 
The BOA dial is strategically placed on the top of the foot for maximum ease of use and discretion. The TOUR360 BOA BOOST enables the shoe to be tightened and loosened easily whilst preventing snagging on the trouser.

The TOUR360 BOA BOOST features the same features and benefits of the TOUR360 BOOST (premium leather upper with climaproof technology, full-length boost™ midsole foam, duel-density 10-cleate puremotion® TPU outsole with  CenTraXion and thintech® cleat, TORSION TUNNEL) and uses Boa’s nylon-coasted NC722 laces, which weaves together 49 strands of stainless steel lace, incorporated into the iconic 360WRAP.
The laces and 360WRAP are connected together via a new innovative 360loop guide and an IP1 Boa® dial offers infinite levels of adjustment, allowing players to release or increase tension one click at a time.

Available in store now in three colours, the adidas GOLF TOUR360 BOA BOOST is priced at: £159.99 / €229 / 2,300SEK / 2,100NOK / 1,800DKK / 270CHF.

* For more information, please visit www.adidasgolf.eu
Dwyers ‘Freedom’ video guides pro’s to make profit
Dwyers & Co is partnering retailers in the ‘Freedom Programme’ and the brand’s newly created video demonstrates how great flexibility in stocking can significantly boost business.

Dwyers & Co is a golf trouser company steeped in history but is using latest marketing techniques to explain to retailers the benefits of being involved in the brand’s ‘Freedom Programme’. A fun short video demonstrates the great flexibility in ordering and stocking trousers and shorts in the programme and how it is all designed to help the pro, make life easy, and to help sell trousers well.

Enjoy the video here, starring Jimmy Dwyer.

Dwyers & Co’s Freedom Programme offers the retailer the opportunity to freshen up their shop by replacing older stock free of charge. That can even mean the freedom to replace winter stock with spring stock, or send back slow selling sizes and replace with new sizes, all free of charge.

To take part, retailers simply sign up to a one-year partnership. Sounds too good to be true but it gets better. Even the freight back and forth is free. Freedom Programme customers can do this as often as they like. Free shipping and returns (minimum 6 units), free in-store point-of-sale and free hangers are all included in the programme.

On the one hand, the retailer becomes more confident in his/her selling through the Freedom Programme with less risk, while on the other, Dwyers & Co themselves know that this new-found confidence will lead to greater sales as the high quality of the trousers is being experienced by more customers.

Peter Dwyer, marketing director for Premium Golf Brands, said: “The biggest hurdle we have had to overcome is the idea that the Freedom Programme is too good to be true. We have been asked on many occasions, where is the catch? And honestly, there is no catch.

“We found that Dwyers sells really well when we get it in store but we also found golf shops were quite conservative when stocking trousers – fearful to be stuck with lots of unsold shorts at the end of summer for example, so we have taken away that fear factor. It is a simple idea that works really well for the shop and in turn grows our sales, so everyone is happy.”

The Freedom Programme is being offered to customers in the UK and Ireland at present.

* For more details on this programme, see www.pgb.ie or call Premium Golf Brands on +353 21 42111 60
FootJoy begins sell-in for 2016 Autumn/Winter range
Excellent apparel collection with new styles and colours now available to retailers.

FootJoy has launched its excellent-looking Autumn/Winter 2016 Performance Golf Apparel collection with a range of new stylings and colour combinations, now available for stockists to purchase for September delivery.

FootJoy continues to feature some of the most advanced performance fabrics and modern technologies in its latest range – all of which can now be viewed in more detail through an appointment with an FJ area sales manager.  

The Mark of a Player brand’s latest Autumn/Winter garments – which feature across its Outer, Mid and Base Layers – include several new eye-catching colourways such as Steel Grey, Fresh Green, Orange and Nautical Blue.

In particular, two new clothing families, each boasting three striking polo shirts and two pullovers, light up the impressive range. The Riverside Collection combines black, charcoal, white and Fresh Green, while the Lexington Collection is made up of classic Navy, White and Deep Red colourways.

“We’re really excited about our new Autumn/Winter collection and would urge stockists to book in an appointment with their FJ area sales manager to find out more about some excellent opportunities for their business this year,” said Paul O’Hagan, FootJoy marketing executive.

“The new colours and stylings promise to appeal to a wider range of golfers than ever before, while several of our best-selling garments have remained in the line-up due to popular demand.”  

In supporting its Autumn/Winter 2016 collection, FootJoy will also be investing heavily in its Layer Up campaign, which continues to educate golfers on the importance of combining breathable garments to help boost performance in all types of weather conditions. In addition to standout point of sale material, the brand is also supporting its retail partners with Layer Up advertising in several popular consumer magazines and websites in 2016. Accounts that pre-book from the range will also benefit from free of charge club cresting.

The Autumn/Winter 2016 Performance Golf Apparel collection from FootJoy is available for retailers to pre-order now. For more information on the FJ brand, visit www.FootJoy.co.uk or follow on Twitter at @FootJoyEurope.

Oscar Jacobson unveils Autumn Winter Sport Collection
A striking collection mixing style and performance that will not surprise the many golf pro’s who rate Oscar Jacobson. See a little more on this in our next issue.

The modern golfer demands year-round performance and style from his/her golf wear to a far greater degree than previous generations. Thanks to its 113-year heritage in tailoring, and 40-year history of kitting out players on the European Tour, Swedish brand Oscar Jacobson believes it is better equipped than anyone to meet those demands head-on.

OJ Sport’s Autumn/Winter 2016 collection hits the target on both counts like never before, mixing proven performers with eye-catching and stylish newcomers, The whole range is designed to keep you on your game when the main season is done thanks to high-quality, performance-enhancing fabrics, coupled with OJ Sport’s famed Scandinavian style.

The Autumn/Winter 2016 collection is presented in two colour themes – Resort for a classic look, and Club for the golfer not afraid to go bold. OJ Sport’s quest to stay tuned to the High Street has brought a number of new navy/burgundy combos to the Resort range, while the Club range sees the introduction of a strong contrast orange, plus a new fashion blue christened ‘Poseidon’.

See our next issue for more on these themes, including high standards of pullovers, sweaters, wind, shower and full weather protection, all with the Oscar Jacobson hallmark style.

* To find out more about Oscar Jacobson and its autumn/winter 2016 golf collection, please visit www.oscarjacobson.com, email info@oscarjacobson.com or call +44 (0)207 402 0797.

Premier Licensing brings TravisMathew California style to the UK and Ireland
Premier Licensing, one of the leading suppliers of licensed golf and sports accessories in Europe, has signed an agreement to distribute the TravisMathew range of apparel throughout the UK & Ireland.

Since its inception in 2006, Premier Licensing has built a strong reputation for creating bespoke branded golf accessories and merchandise for more than 26 major football clubs, rugby clubs and associations across the UK and Europe. It has also enjoyed success with its PRG premium accessory brand.

It is with this wider wholesaling expertise and premium distribution network that Premier Licensing is now extending its product offering to bring a touch of Southern California style to the UK and Ireland following a recently signed agreement to distribute the rapidly growing TravisMathew apparel and accessory ranges within these shores.

Ross Methven, director of Premier Licensing, said: “We are delighted to be adding a brand with the pedigree of TravisMathew to our portfolio. We have worked hard to create an enviable distribution model across UK and Ireland, working with over 70 of the UK and Ireland’s top 100 courses, and working with one of the leading selling golf apparel brands in the U.S. will only strengthen our proposition.”

TravisMathew has been creating apparel for work and play inspired by the legendary Southern California culture and lifestyle since 2007, along with comprehensive ranges of golf accessories, caps, belts, luggage and more on its way to becoming an established brand within golf apparel in the U.S.

The brand’s focus from the outset has been on crafting premier men's apparel for work and play, cementing a foothold in the sportswear world by leading the way in quality and active-wear design. We are told that TravisMathew is sold in more than 1,000 country clubs in the United States, and operates two retail stores in California with a third recently opened in Scottsdale, Arizona. Now its eye-catching range of products will be available in the UK and Ireland via Premier Licensing’s extensive wholesale network.

“Our goal is to bring the TravisMathew brand to market using the same principles that have served us so well with PRG,” added Methven.

* For more information on the TravisMathew collections visit www.travismathew.com and to get in contact with Premier Licensing about becoming a stockist go to www.premier-licensing.com or contact +44 (0)2891 822 700.

FootJoy increases shoe and glove market shares in 2015
Number 1 shoe and glove boosts its market-leading position after successful campaign.

FootJoy has further cemented its position as the UK leader in both the shoe (54.8%) and glove (55.2%) categories after announcing significant market share increases for sales value in 2015 (Golf Datatech UK Shoes Retail Audit [Jan-Dec 2015]/Golf Datatech UK Gloves Retail Audit [Jan-Dec 2015]).

Covering January – December 2015, the latest figures confirm that FJ has a 54.8% share in the value of shoes sold in the UK in 2015 and point towards a 3% increase from the same period last year and a 7% increase from 2013. The brand says a successful campaign backed by standout trade and consumer marketing initiatives helped FJ further extend its lead over rival competitors.

The report also highlights several standout models for FootJoy in 2015, with established favourites like Contour Series (8.2%) and HydroLite (6.7%) proving popular, as well as more recent launches like D.N.A. (6.3%) and HyperFlex (5%) that made significant contributions to the brand’s success over the course of last year.

The high performance of FootJoy gloves also continues to make an impact on serious golfers across the UK – with the brand now claiming 55.2% of sales value, a 2.9% increase from the previous year. The major performer for FJ was once again the WeatherSof (17.4%), followed by the GTxtreme (8.7%) and SciFlex Tour (7.7%) models.

“While there’s no doubting the importance of world-class products and customer service, we truly value the support of our trade customers who continue to embrace new FootJoy technologies and in-store merchandising to help sell the brand,” said Richard Fryer, sales and marketing director for FootJoy. “We’d like to thank our retail partners for their continued support and look forward to working with them again this year.

“It’s pleasing to see several long-standing shoe models like the Contour Series continue to perform so strongly, as well as our newer more athletically-styled shoes such as HyperFlex, which have made a big impact,” added Fryer. “The brand has long been a favourite amongst golfers seeking traditional, classic and high-performance golf shoes, but in the last two years it has grown and developed a new athletic category that has just been boosted further with the launch of the most imaginative product to date, FreeStyle.”

Meanwhile, thanks to the successful launches of the Spring/Summer and Autumn/Winter ranges from FJ, the brand has also made notable movements within the shirts and outerwear sectors. An increase of 2.9% for sales value in 2015 has ensured the brand sits as the UK’s best-selling men’s shirt brand in the on-course channel with a 12.8% share (Golf Datatech UK Men’s Shirts Retail Audit [Jan-Dec 2015]).

* For the latest on the FJ brand visit www.footjoy.co.uk or follow on Twitter at @FootJoyEurope.

Nike Golf selects Nicolas Kettelhake as new Western Europe brand director
Nike Golf has announced the appointment of Nicolas Kettelhake to the position of Western Europe brand director, effective March 7.

Kettelhake replaces Daniel Schenk who has returned to Nike WHQ to lead the Nike Member Services function after two highly successful years in Hilversum.
 
Bringing with him 10 years’ marketing experience, three-and-a-half with Nike, multilingual Kettelhake has a significant track record of delivering iconic brand communication campaigns in both the Nike Football and Basketball categories across the WE geography, notably the “My Time is Now” European Championships 2012 campaign and the Mercurial Vapor CR7 boot initiative “Out of this World”. He is currently the Nike Western Europe brand communications director, a position he has held since February 2014.
 
“We are delighted to welcome Nick to the Nike Golf family, and given his proven ability in some of the most successful Nike categories of recent times, we are confident he will be able to continue our brand’s momentum in 2016 and beyond,” said Angus Moir, Nike Golf EMEA general manager.
 
“This is a hugely-exciting time for Nike Golf – Nick’s passion for the sport coupled with his impressive notable achievements within the organisation made him the outstanding candidate to take on the role,” added Moir.
 
“I am thrilled to have been given this opportunity at this stage of my career to lead the brand team for Nike Golf in our region, and I am excited to learn more about the industry and take on the challenges ahead,” said Kettelhake, who hails from Germany but now lives in Amsterdam with his wife and two young boys.
 
He graduated from Bournemouth University in 2004, and has since worked in the Netherlands, UK and Australia. Kettelhake will continue to be based in Hilversum at Nike’s European Headquarters.
 
PGA Merchandise Show brings golf world together
The PGA Merchandise Show welcomed 1,000 exhibiting golf companies and 42,000 golf industry professionals from 91 countries around the world.

The 63rd PGA Merchandise Show, the industry’s annual ‘Major of Golf Business’, came to a close on January 29, in Orlando, after successfully marking the kick-off to the PGA of America’s Centennial Celebration and welcoming more than 42,000 golf industry professionals from 91 countries around the world.

PGA professionals and buyers uncovered the newest products, trends and technology from more than 1,000 exhibiting golf companies and brands, including 284 companies new to the show, creating the world’s largest business-to-business golf event within 1 million square feet of interactive exhibit, demonstration and meeting space at the Orange County Convention Center West Concourse Exhibit Hall.

The show attracted more than 7,000 PGA professionals from around the world. The top five countries (outside of U.S.) represented in attendance were Canada, United Kingdom, Japan, Mexico and Germany. The top five U.S. states represented in attendance were Florida, New York, Georgia, Pennsylvania and Michigan.

As the world’s largest gathering of PGA professionals, the 2016 PGA Merchandise Show was a perfect occasion to kick off the 100-day PGA Centennial Celebration and commemorate the widespread impact of PGA professionals on the game, the industry and grassroots enjoyment and growth of golf.

PGA Worldwide Golf Exhibitions general manager Ed Several said: “As is the tradition of the PGA Merchandise Show, the world of golf came together here in Orlando to drive forward the business of the game in a face-to-face environment.  

“In addition to sourcing from a wide spectrum of the newest merchandise, attending PGA professionals and golf buyers were able to personally experience the most advanced technologies in demo events, personal interaction with the game’s leaders and product designers, a sharing of best practices among colleagues and a full calendar of professional resources to impact their businesses and careers.”

Highlights included Lee Trevino being joined by his longtime mentor, instructor and friend, PGA Master Professional Bill Eschenbrenner, as they helped open the show live on Golf Channel’s “Morning Drive”.

Other stars on view included Lexi Thompson, Bubba Watson, Jesper Parnevik, Lydia Ko, Blair O’Neal, Ian Poulter, Greg Norman, Chi Chi Rodriguez, Troy Merritt, Annika Sorenstam, Johnny Miller, Hal Sutton, Justin Thomas, Nancy Lopez, David Leadbetter, Hank Haney, Michael Breed, Mike Malaska, Cameron McCormick, Jim McLean, Claude Harmon, Lynn Swann, Lou Holtz and many more.

* See more at www.pgashow.com
Golf People News
Royal & Awesome appoints Howard Richards, CUTTING EDGE starts 'people news' section
 
Royal & Awesome announced that Howard Richards (pictured) will be joining their team in the role of digital growth manager, to help accelerate their impressive performance. He is one of many talented people in the trade who are behind the golf products we eventually see in the pro shop, and this magazine will be looking to grow its 'people section' from here. We should celebrate the gifted folk in design, marketing, sales and even some of the bosses of brands which help keep golf retail moving. Click below for people news in this issue.


Ryan Ruffels joins the Nike Golf family

Nike Golf has announced the addition of Australian athlete Ryan Ruffels to its talented roster.
Ruffels, who is representing the brand head to toe, recorded his first PGA Tour start at the Farmers Insurance Open last week, securing a top 50 finish after making the cut impressively.
Just 17 years old, Ruffels became the youngest Australian to ever play professionally on the PGA Tour.
The son of two professional tennis players, Ruffels was born in the United States and moved to Australia at a young age. In 2014, at the age of 15, he won the Australian Boys’ Amateur and became the youngest player to win the Riversdale Cup.
Additionally, he earned top-25 finishes at the Australian Open in both 2013 and 2014.


Awesome new recruit to drive Awesome digital growth


Royal & Awesome are delighted to announce that Howard Richards will be joining their team in the role of digital growth manager, to help accelerate their already impressive performance in this area.
Sales in 2015 were up 50% vs 2014, meaning Royal & Awesome have delivered compound growth of over 60% since they launched four years ago.  A big factor in this growth has been the brand’s use of social media and digital marketing to help promote their fun, flamboyant and social credentials.  The Royal & Awesome Facebook page features pictures and content created by customers and has more than 185,000 followers.
Richards joins from American Golf, where he was a member of their Online team.  He also owns his own successful e-commerce business, which sells smart phone accessories. 
Royal & Awesome director Graeme Smeaton said: “We’re hugely excited about Howard joining our team. He is a great fit with our business, as he is a digital marketing native, an entrepreneur and he scores his golf to ‘fives’ rather than par.  The timing of the move also couldn’t be better; the brand is flying at the moment, we’ve got some great designs launching in March and with Howard’s help we’ll be able to spread our Awesome message to even more golfers.”
Royal & Awesome offer a variety of designs, which range from the entry-level-awesome designs, like bright tartans, all the way up to adventurously-awesome designs featuring lazers, fireworks and dazzling diamonds.  These patterns are available in trousers, shorts, plus 2s, skorts and hats. They also have a range of block colour polos, socks and belts to complete the Awesome outfits. And they all come at a price that doesn’t take the fun out of wearing them!
* See Royal & Awesome’s range of golf clothing at www.royalandawesome.com or www.facebook.com/royalandawesome


ECCO Golf signs Peter Hanson
 
Leading golf footwear innovator ECCO Golf has announced the addition of Swedish European Tour player Peter Hanson to its already impressive list of ambassadors.
Hanson has amassed 13 wins worldwide since turning pro in 1998 and has been a part of two winning European Ryder Cup sides.
He recorded five top-20 finishes on the European Tour in 2015, including a tie for seventh at the BMW International Open and a tie for 13th at the Alfred Dunhill Links Championship.
“ECCO has an outstanding reputation within the game and their combination of style and performance is exactly what I look for in a golf shoe,” says Hanson. “The new ECCO CAGE design feels fantastically stable and delivers comfort from the first tee to the 18th green and beyond.”
“Having played at the highest level in some of the biggest tournaments around the world, Peter is the perfect fit for the ECCO brand,” added Jesper Thuen, responsible for global sponsorship at ECCO Golf.
“After a strong start to 2016, we’re confident that he’ll join the winner’s circle on the European Tour again very soon.”
In addition to Hanson, the ECCO Golf collection is worn in competition by Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Will Wilcox, Ben Evans, Jim Renner, Minjee Lee, Caroline Masson, Gerina Piller, Jennifer Johnson, Kendall Dye, Pernilla Lindberg, Therese Koelbaek and Liz Young, among others.


Craig Watson appointed GB&I Walker Cup and St Andrews Trophy Captain


Craig Watson has been appointed as Captain of the Great Britain and Ireland Walker Cup team that will face the USA at Los Angeles Country Club in 2017.
One of Scotland’s most successful amateur golfers, Watson succeeds Welshman Nigel Edwards, who led the GB&I team to a record 16½ - 9½ win in the 2015 match at Royal Lytham & St Annes.
Watson will also captain the GB&I St Andrews Trophy team as they take on the Continent of Europe in the 2016 match at Prince’s Golf Club in Kent on 20 and 21 July.
GB&I will be looking to defend the trophy at the 46th Walker Cup match in California in 2017 and achieve their first victory on American soil since 2001, when they secured a 15-9 win at Ocean Forest in Georgia.
The 49-year-old Watson won The Amateur Championship at Royal St George’s in 1997 with a 3&2 victory in the final over future Masters champion Trevor Immelman, from South Africa. He played in The Open that year at Royal Troon and the Masters Tournament in 1998.
The East Renfrewshire member represented GB&I in the 1997 Walker Cup match at Quaker Ridge in New York where he secured 1½ points from the three matches he played.
“Playing in the Walker Cup team is one of my proudest moments in golf,” said Watson. “I still remember the nerve-wracking moment when I teed it up on the first tee in the afternoon singles on the first day but I settled down and thoroughly enjoyed the experience. It is a privilege for me to take over the captaincy of the team and I have a hard act to follow as Nigel did a fantastic job.”


Gary Player named host of Nedbank Golf Challenge


More than 35 years after he designed the course on which it is played, Gary Player will be the official host of the Nedbank Golf Challenge.
Dubbed Africa’s Major and hosted by golfing legend Gary Player, the Nedbank Golf Challenge will be played from November 10-13 at the Gary Player Country Club at Sun City in South Africa’s North West Province, and will form the second leg of the lucrative three-part Final Series of The European Tour.
Player was only the third golfer after Ben Hogan and Gene Sarazen to win all four modern Major Championships, the career Grand Slam of golf. Only Jack Nicklaus and Tiger Woods have since matched the feat.
“I’m honoured to be so closely associated with such an important tournament in my homeland,” said Player. “I’m proud that the Gary Player Country Club continues to provide the challenge for some of the world’s best players to show off their talents, and I’m especially pleased that this will happen in South Africa.”
Since its inception in 1981, the tournament has attracted some of the greatest modern golfers, and its roster of champions includes golf’s best such as Severiano Ballesteros, Nick Price, Lee Westwood, Martin Kaymer, Ernie Els and many others.


Nike Golf selects Nicolas Kettelhake as new Western Europe brand director
 
Nike Golf has announced the appointment of Nicolas Kettelhake to the position of Western Europe brand director, effective March 7.
Kettelhake replaces Daniel Schenk who has returned to Nike WHQ to lead the Nike Member Services function after two highly successful years in Hilversum.
Bringing with him 10 years’ marketing experience, three-and-a-half with Nike, multilingual Kettelhake has a significant track record of delivering iconic brand communication campaigns in both the Nike Football and Basketball categories across the WE geography, notably the “My Time is Now” European Championships 2012 campaign and the Mercurial Vapor CR7 boot initiative “Out of this World”. He is currently the Nike Western Europe brand communications director, a position he has held since February 2014.
“I am thrilled to have been given this opportunity at this stage of my career to lead the brand team for Nike Golf in our region, and I am excited to learn more about the industry and take on the challenges ahead,” said Kettelhake, who hails from Germany but now lives in Amsterdam with his wife and two young boys.
He graduated from Bournemouth University in 2004, and has since worked in the Netherlands, UK and Australia. Kettelhake will continue to be based in Hilversum at Nike’s European Headquarters.


Pictured from left: Brendon Pyle (Golf Foundation chief executive), Nicky Lumb (PGA captain), Paul Lawrie and Charles Harrison (Golf Foundation chairman)


PGA makes £50K donation to the Golf Foundation


The PGA recently delivered a big boost to the Golf Foundation with a £50,000 donation to help the leading British golf charity continue to grow the game at grass roots level.
Among the projects run by the Foundation as part of its HSBC Golf Roots programme are StreetGolf, Golf Xtreme and Tri-Golf sessions in the community and local schools.
And many PGA professionals work closely with the Foundation helping to deliver a wide range of initiatives in the community.
The Foundation has been instrumental in breaking down barriers in golf and making the sport more accessible for juniors to help boost participation rates.
PGA chief executive Sandy Jones said: “The Golf Foundation and PGA professionals play a vital part in encouraging the next generation of golfers into the sport and every day, their energy and enthusiasm makes a real difference and we are delighted to support their fantastic work.”


Burhill Golf Club welcomes new head professional Ben Rosser


Burhill Golf Club, the flagship venue for Burhill Golf and Leisure Ltd (BGL), is pleased to welcome their new head professional, Ben Rosser, who will join the club on 1st March, 2016.
Ben has been working within the golf industry since 2003, and has spent 11 years with BGL at the neighbouring Hoebridge Golf Centre; one of the most extensive golf facilities in the South of England.
“I have always wanted to make a career in golf, and I feel I’ve taken every opportunity to improve my skills and knowledge of coaching,” commented Ben.
“The fact that BGL has handed me the opportunity to use my knowledge and experience to help maximise the facilities and develop the thriving junior, men’s, and ladies’ contingent at such a prestigious club as Burhill is incredibly rewarding.”
In 1999, Ben’s career in the golf industry began when he undertook a National Diploma in Golf Studies. Since then, he has achieved a Higher National Diploma in Golf Management and gained his PGA status with the completion of a Foundation Degree in Professional Golf.
It was during his degree that he joined the BGL group at Hoebridge Golf Centre, and worked his way through the business until he was named head professional of the centre in 2014.
Career achievements for Ben during his time with BGL have included helping to redesign the on-site driving range at Hoebridge, implementing lesson initiatives that have introduced over 1500 new players to the game, successfully running one of the largest golf shops in the Woking area, and being appointed Surrey County Partnership’s Under 16 Boys’ Elite Squad lead coach.
Alongside managing a successful team of professionals at Hoebridge and coaching his clients – amongst which are a number of club and county champions from the area – Ben also finds time to compete professionally, and has enjoyed several top 10 finishes on the Jamega Pro Golf Tour and TP Tour.


Jesper Thuen appointed as head of ECCO® Golf, Asia


Golf footwear innovator ECCO Golf has announced that global marketing manager Jesper Thuen has been promoted to the position of head of ECCO Golf, Asia.
Thuen, a former touring professional, has worked for ECCO Golf as a marketer for over a decade, having started his relationship with the brand as a sales representative in 2002.
As head of ECCO Golf, Asia, Jesper will be responsible for stimulating the growth of the brand in some of the world’s up-and-coming golf markets including Japan, South Korea and China.
“Jesper has been a hugely important factor in the success of ECCO Golf globally in the past 10 years. ECCO Golf, Asia, is in great hands and I’m confident the region will benefit hugely from his leadership,” said Michael Waack, head of global golf at ECCO. See more on this story in our News Section.

Side Articles 3
Softspikes presents new Tour Lock technology
Number one cleat brand in golf unveils new low-profile cleat insert system, featured in flagship FootJoy models.

Softspikes®, the world’s leading cleat brand and number one cleat across the globe, has revealed its new Tour Lock Insert System which was designed and developed on the company’s popular Fast Twist® thread and receptacle technology.

The system, which will be used in FootJoy’s flagship D.N.A., FreeStyle and HydroLite shoes in 2016, utilises an ultra-low receptacle profile that has been engineered to measure only 4mm to bring golfers closer to the ground.

The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). Inserting a post in the base of the receptacle allows for cleats only developed for the Tour Lock system to fit in the shoe, therefore eliminating the risk of improper cleats being inserted.

The Tour Lock receptacle seen from above

Having recognised a demand for a low profile, “Fast Twist” system, Softspikes engineers have  combined the strength and durability of Fast Twist with the low profile technology of PINS®  (Performance INsert System), providing what they believe to be the most durable and reliable system in the market.

Golfers will also enjoy the backward compatibility of the new technology, with Tour Lock™ cleats able to fit into any Fast Twist® or Tri-Lok®/Slim-Lok® receptacle.

The new Tour Lock system will be available in Softspikes’ new Silver Tornado aftermarket cleat (pictured below).


About Softspikes

Softspikes are the number one cleat brand on Tour, and possess a highest standard roster of products preferred by some the best golfers in the world. From Cyclone to the world’s first adjustable cleat, Black Widow Tour, the brand have been the pioneering brand in traction and comfort oriented golf cleats since they launched the first plastic cleat in 1993.

* For more information on Softspikes products visit www.softspikeseurope.com
PRG success story continues at the 2016 PGA Show
Major bespoke golf accessory supplier PRG enjoyed what the company believes to have been the largest presence of any home-based exhibitor at this year’s PGA Merchandise Show.

When the 63rd annual PGA Merchandise Show opened its doors for business in Orlando, Florida, on January 27th, Belfast-based PRG consolidated its position as a leading player in the global bespoke accessory sector with what the company believes to have been the biggest stand and presence of any UK-based company exhibiting.

“As the world’s premier golf trade event, the PGA Merchandise Show provides us with the perfect opportunity to showcase our comprehensive range of accessories to a global audience of key industry buyers,” commented director Kevin Funnell.

“We are also able to connect with UK customers and media, along with a growing network of international distributors, and keep them fully abreast of what’s in the pipeline for 2016.”

The PGA Merchandise Show, the industry’s annual ‘Major of the Golf Business’, has long been the place to be in late January, with 42,000 industry professionals, leaders and luminaries descending on the Orange County Convention Centre to get a first look at the very latest offerings in golf equipment, apparel, accessories and services from over 1,000 leading golf companies and brands from some 91 countries worldwide.

Strong sales across the board in 2015 have further enhanced PRG’s growing influence in one of golf’s key retail sectors, with more and more clubs and resorts looking to grow and expand their revenue streams from the sale of top-quality, highly desirable bespoke accessories. PRG is delivering the high levels of quality, service and choice that the very best golf facilities demand and expect time and time again.

“Our business model is broad and all-encompassing, with low minimum order levels and competitive pricing throughout the range attracting not just high-end resorts and large corporate companies looking to supply their customers or clients with the perfect memento, but also members golf clubs with more localised client bases,” added Funnell.

The Heritage Collection – an ingenious blend of retro style and modern looks – once again played a key role in PRG’s success, with the range extended for 2016 to include the new Apollo, Horizon, Lunar and Solitaire lines.

The collection features everything from headcovers, shoe bags and tote bags to iPad covers and wine tote bags. PRG says this has helped the brand establish strong business relationships with more than 70% of the Top 100 courses in the UK & Ireland.

The reported excellent reaction to the entire accessories collection at the PGA Merchandise Show in Orlando has left PRG seemingly well placed for further growth and expansion throughout 2016.

* For further information on the PRG golf range of bespoke accessories please visit www.prgolfonline.com or follow twitter @prgolfonline.

Jesper Thuen appointed as head of ECCO Golf, Asia
Golf footwear innovator ECCO Golf has announced that global marketing manager Jesper Thuen has been promoted to the position of head of ECCO Golf, Asia.

Thuen, a former touring professional, has worked for ECCO Golf as a marketer for over a decade, having started his relationship with the brand as a sales representative in 2002.

As head of ECCO Golf, Asia, Jesper will be responsible for stimulating the growth of the brand in some of the world’s up-and-coming golf markets including Japan, South Korea and China.

“Jesper has been a hugely important factor in the success of ECCO Golf globally in the past 10 years. ECCO Golf, Asia, is in great hands and I’m confident the region will benefit hugely from his leadership,” said Michael Waack, head of global golf at ECCO.

Commenting on his appointment, Thuen added: “I have thoroughly enjoyed every minute of my tenure at ECCO Golf headquarters, but the time is right for me to commence a new challenge and this is one that greatly excites me.

“I’d like to thank all my colleagues, old and new. The division has changed beyond all recognition over the past decade, and its success is something I’m immensely proud of.”

Despite his new position, Thuen will remain in charge of all global sponsorship related activity at ECCO Golf.

He joined the ECCO team in Asia at the start of February and can be contacted on:
jth@ecco.com or telephone: +6592388180

ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Will Wilcox, Ben Evans, Jim Renner, Minjee Lee, Caroline Masson, Gerina Piller, Jennifer Johnson, Kendall Dye, Pernilla Lindberg, Therese Koelbaek and Liz Young, among others.

* See more at www.ecco.com.

All-year round excellence: adidas Golf Autumn/Winter
We were impressed with some unique designs in this adidas ‘Clima’ range of technologies. adidas consumers are in for a treat both on and off the course as they don more layers for the colder months.

adidas Golf’s Autumn/Winter 2016 range is now available in stores, featuring advancements in the company’s Clima range of technologies. Available both at on-course and off-course locations, as well as at www.adidas.com, the line-up has been created to help golfers to play to the very best of their abilities, not restricted by clothing, whatever the weather.

To see more on the adidas '18/365' marketing campaign to inspire you to play golf in all weathers, click here.
 
Key pieces in the range
 
climaheat Concept Fill Jacket
 
As worn by the excellent Jason Day at this year’s Open Championship, the climaheat Concept Fill Jacket is available in three colours (red/grey, black, grey) with contrast brandmarking and detailing. Designed for maximum insulation, whilst maintaining a full range of movement, the jacket proved immensely popular on the back of Day’s appearance at The Open when he sported the black version. This piece had the editor murmuring ‘top of the month!’ just as Jason Day has been challenging Jordan Spieth for the title of ‘player of the year’.

 climaheat Hybrid Half-Zip Shell Jacket
 
Also popular with adidas Golf’s Tour players this year has been the climaheat Hybrid Half-Zip Shell Jacket. Again featuring climaheat technology to ensure maximum warmth, the jacket features a button down placket for a fashion-inspired look, whilst remaining extremely non-intrusive on the course. Impressive aesthetic design.

 GORE-TEX Two-Layer Jacket
 
adidas Golf’s waterproof range has now featured GORE-TEX for several seasons, ensuring a lightweight but fully watertight jacket available in three colour ways (blue, black, grey). All GORE-TEX waterproof jackets in the range, five styles in all, come with a lifetime waterproof guarantee. The GORE-TEX Two-Layer Jacket features contrast adidas brand marking and the famous 3-Stripes on the sleeve and left chest. Another fine looking design in a rain jacket.

 climacool Sport Performance Digital Print Polo
 
This camo-style polo shirt has already proved popular on both the PGA and European Tours with Jason Day and Sergio Garcia amongst its wearers. The polo is available in two colourways (grey, midnight/indigo) and from sizes S-XXL.

Women’s Advance Wind Tech Jacket
 
With a watercolour effect windproof fabrication, the Advance Wind Tech Jacket is available in four colourways (pink, black, light orchid, indigo). The jacket features a feminine cut as well as raglan sleeves.

 Women’s Tech Cardigan
 
The Women’s Tech Cardigan is available in two colours (grey/ice blue, indigo) and features a windproof liner to ensure warmth during the colder months. The cardigan has a full zip and shaped hem for a feminine fit.

* Visit www.adidas.com for more information.

Burhill Golf Club welcomes new head pro Ben Rosser
Burhill Golf Club, the flagship venue for Burhill Golf and Leisure Ltd (BGL), is pleased to welcome their new head professional, Ben Rosser, who will join the club on 1st March, 2016.

Ben has been working within the golf industry since 2003, and has spent 11 years with BGL at the neighbouring Hoebridge Golf Centre; one of the most extensive golf facilities in the South of England.

“I have always wanted to make a career in golf, and I feel I’ve taken every opportunity to improve my skills and knowledge of coaching,” commented Ben.

“The fact that BGL has handed me the opportunity to use my knowledge and experience to help maximise the facilities and develop the thriving junior, men’s, and ladies’ contingent at such a prestigious club as Burhill is incredibly rewarding.”

In 1999, Ben’s career in the golf industry began when he undertook a National Diploma in Golf Studies. Since then, he has achieved a Higher National Diploma in Golf Management and gained his PGA status with the completion of a Foundation Degree in Professional Golf.

It was during his degree that he joined the BGL group at Hoebridge Golf Centre, and worked his way through the business until he was named head professional of the centre in 2014.

Career achievements for Ben during his time with BGL have included helping to redesign the on-site driving range at Hoebridge, implementing lesson initiatives that have introduced over 1500 new players to the game, successfully running one of the largest golf shops in the Woking area, and being appointed Surrey County Partnership’s Under 16 Boys’ Elite Squad lead coach.

Alongside managing a successful team of professionals at Hoebridge and coaching his clients – amongst which are a number of club and county champions from the area – Ben also finds time to compete professionally, and has enjoyed several top 10 finishes on the Jamega Pro Golf Tour and TP Tour.

Colin Mayes, CEO of Burhill Golf and Leisure, has always believed in recruiting from within the company where possible: “As an employer, we strive to support the development and growth of our employees. Ben has amassed decades of experience, most of which he has done with BGL, and we’re eager to bring his wealth of knowledge here to Burhill.”

Established in 1907 and nestled in leafy parkland on the outskirts of Walton-on-Thames, Burhill has a long-standing reputation as one of the finest golf clubs in Surrey and the south-east. The venue is highlighted by two superb 18-hole golf courses and a Georgian mansion clubhouse which is home to two bars, The Green restaurant and private dining facilities for up to 150 guests.
About Cutting Edge Golf
Cutting Edge Golf is the authoritative voice on Golf Fashion, Apparel and Accessories. It is to be a bridge between supplier and retailer, supporting both.

Apart from the obvious difference of putting fashion right at the top of the agenda, our USP is to bring genuine, expert insight to the retailer, boosting knowledge and confidence to revolutionise his/her retail operation in 2016. It's a big promise, but this is our thing. We don't write about golf clubs, golf balls, or the golf swing.

The editor is Ben Evans (pictured, below left), an experienced journalist who has enjoyed 17 years in the golf industry, including editing Pro Shop Europe magazine and more recently Golf Business Development (GBD) magazine. He is partnered in the project by Grahame Jenkins (pictured right), a golf fashion expert of 30 years’ experience, who is helping to build a team of golf industry insiders to bring their unique perspectives to the project.

The team at Cutting Edge Golf looks forward to working with you all in the months ahead. If we don’t know you yet, please get in touch. Call Ben on +44 (0)1747 820384 or email him at bevans@cuttingedgegolf.com.


In the Next Issue
We promise plenty to read for retailers in the next issue of Cutting Edge Golf, your one-stop shop for all things golf fashion.

Look out soon for the next issue of CUTTING EDGE, with some impressive product news from the likes of Sunice, Abacus, Chervò, Under Armour, Bobby Jones, Glenmuir and many more great brands.

If your assistants or fellow pro's don't yet receive a copy, send their email addresses to info@cuttingedgegolf.com and we will welcome them aboard.


EDGA: Golfers with a disability
The EDGA Tournament Series is all set to grow and is looking for astute commercial supporters.

Pictured above and below: Sweden's Gustav Henningsson and Caroline Larsson were both winners of the recent Swedish Invitational event

The European Disabled Golf Association (EDGA) can report growing interest in its activities, especially its ‘Tournament Series’ of nine events in Europe which are staged for all levels of golfers with disabilities.
 
It is now predicted that 2016 will present even more opportunities for competing players and also for brands and organisations seeking to partner and support EDGA events.
 
The Tournament Series 2015 staged tournaments in countries Portugal, France, Spain, Denmark, Czech Republic, Holland, Finland, Sweden, and Italy (with the season closing in November). With three series of tournaments which offer opportunities for elite and emerging players alike there has never been a better time for players to get involved. Each tournament typically has between 50 and 75 golfers with disability competing, with numbers likely to grow in 2016.
 
The 2015 Tournament Series was the largest schedule put together by EDGA (in 2013 there were just four tournaments staged), while it was recently announced that Ryder Cup star and former World No: 1 player Lee Westwood has become an EDGA Ambassador.
 
The Association, supported by The R&A and The European Tour, has benefited from a number of sponsors at a local level. One such sponsor has now taken the next step and has become the Official Golf Destination of EDGA. The Algarve Tourist Association is now a corporate partner and is looking forward to strengthening the relationship which has developed over the last two years.

EDGA President Tony Bennett believes that because of the enhanced “Tour-feel” of the events, its settled and growing programme of tournaments, plus the interest being created by the players who are reaching increasingly high standards in competition, this is now the ideal time for potential sponsors to begin a dialogue with EDGA to help grow the Tournament Series further in 2016 and beyond.
 
Tony Bennett said: “It has been a good year for EDGA as we move towards reaching our objectives. The level of tournaments has really improved, although we are still working to make every event even better. We will implement a change for the Access Series from the start of 2016, to allow the host organising committee to decide on which disabilities are accepted, so offering an even greater opportunity for players to compete.
 
“Our newly established European ranking has been very well received and will be extended in 2016. Thanks to the tireless work of the dedicated team at EDGA, together with the quality of players, not only as golfers but also as individuals, we have been able to bring a growing awareness of golf for the disabled.”
 
Tony added: “Looking ahead, it is perhaps a good time for potential partners to consider how their input at a crucial stage in the growth of EDGA’s Tournament Series could be of benefit to their brand and also to golfers with disability.
 
“EDGA is grateful for the support of The R&A and The European Tour, and with all but one of the 17 associations that are members being the National Governing Bodies (amateur golf federations) we feel we are receiving the encouragement and support of some of golf’s most important organisations. We are now looking to create innovative new partnerships with a number of commercially focused supporters who understand what EDGA is trying to achieve.”
 
EDGA is an organisation which was set up to help individuals with impairment to start, stay, succeed and enjoy golf and which now provides advice and guidance for organisations on tournaments, training and services to golfers with disability.
 
* For more information on the association visit www.edgagolf.com and Facebook page https://www.facebook.com/EuropeanDisabledGolfAssociation
Charity Support
The Cutting Edge Golf team supports an excellent initiative called 'Share Uganda', a voluntary run charity focusing on delivering effective health responses in partnership with the people of Kabira, Uganda.


Share Uganda

Share Uganda is an entirely not-for-profit voluntary run charity supporting a small village called Kabira in Southern Uganda. Health and education, innovative sustainability, and local partnerships form the core of the organization.

Share Uganda supports a number of health projects. Nearly 1,000 anti-malaria nets have been distributed since 2011. This project is led and monitored by local Ugandans and is playing a clearly beneficial role in reducing the number of cases of malaria in this region.

Apart from the provision of the nets, money raised by the charity has been invested in the creation of medical outreach camps in the Kabira community. Medical camps held in 2012 and 2013, hiring local doctors and nurses, made it possible for hundreds of people to consult with a Ugandan medical professional and receive basic treatments. Share Uganda additionally funds a community health clinic and provides educational fees for aspiring local health professionals.

Much of the heart of the charity beats through a local school, St Paul’s Kasso, where children from disadvantaged backgrounds are being given a necessary education by Dominic and Rose Mukwaya.

Students from Queen’s University Belfast visited this school in 2008 and witnessed this great work – the charity was then born to support the area and its people. Belfast students, joined by students from The University of Nottingham, are the driving fundraising force in the charity, raising money through everything from abseiling down buildings, musical and comedy events and running marathons, while liaising with businesses and organisations to build support.

A number of committed students make the journey to Uganda themselves to help support projects. Students pay their own costs. Share Uganda ensures the vast majority of public donations are spent directly on project costs.

At all times the local community group remains at the heart of the work. The Kabira Empowerment Group is a space through which health education classes are conducted and it is a network for accountability. Currently Share Uganda is developing local revenue generating projects to help cover the costs of running the health projects and to ensure that their work is sustainable and locally driven in the future.

How we can all help

Cutting Edge Golf will be asking for support from our readers in a variety of ways while highlighting the progressive work of Share Uganda. See our donation page at www.mydonate.bt.com/fundraisers/net65 or click here.
You can see more on the charity’s work for yourself now here – at www.shareuganda.co.uk – and twitter @Share_Uganda
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