Industry can be greatly cheered by Rory victory
Before the World Cup football it seemed like it was going to be yet another year when this golf industry would be blaming a big global event for a lack of golf being played at a local level.
But no sooner had Germany’s Mario Gotze swept the ball home with his left foot, seven minutes before penalties in the Maracana, than the summer changed completely. Some beautiful weather and beautiful shots from Rory McIlroy (pictured here, by Mark Newcombe), Sergio and others set alight the warming grass of 2014.
Perhaps golf’s much talked-about decline as a participation sport may now hopefully start its own decline. The Cutting Edge team has seen packed courses in the last fortnight. Rory-fever is upon us and two European golfers (Martin Kaymer’s efforts not forgotten) have played the type of shots we last feasted on over here back in the days of Seve Ballesteros and Nick Faldo, the time of the last boom by the way. How will all this translate for golf retailers? Not sure, but translate it will, and Cutting Edge Golf aims to help all retailers score the eagles in the months ahead. Enjoy this issue!
CUTTING EDGE SUPPORT: Fashion brands are creating some fantastic products for retailers, in that respect we’ve never had it so good. In this issue, there is wonderful technology, fabric quality, big colour and great stories – from abacus, Callaway, PING, Sunice, to name just a few. The key however for brands and this magazine, is to help retailers to achieve greater sales.
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Passion for Golf Fashion
 
PING engineers new range with quality 'Eye Mark'
PING unveils its 2015 apparel collections, refined and engineered to play. PING loyalists and new retailers alike should enjoy the introduction of the ‘Eye Mark’, a subtle new signature that reminds golfers of a reputation for excellence and design pedigree from PING that goes all the way back to 1959.
The 2015 range has been eagerly awaited by many stores and should score big with European retailers in the months ahead. See our words and pictures on this new collection now.
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abacus mixes classic style with colour for SS15 collection
Abacus Sportswear, an Official Licensee of The 2014 Ryder Cup, has unveiled its Spring/Summer 2015 collection, which focuses on classic sporty styles and colour palettes, injected with fun, vibrant summer hues.
The Swedish golf clothing brand that pioneered high-performance stretch waterproof fabrics has combined ‘casual chic’ activewear and some great colours to deliver a fresh, clean-cut collection which is sure to be popular with golf retailers looking to boost sales next year.
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Brands act now to advertise with Cutting Edge Golf
Cutting Edge Golf (first issue coming soon!) is a new international magazine for all retailers on everything good about golf fashion. Since launching the concept of this quarterly paper magazine, retailers and brands have said they love the idea, and this has been backed up with strong readership of the first six editions of this regular e-newsletter.
This is a new and better way for golf fashion brands to reach their industry target audience. You now need to act fast to secure your promotional opportunity in the all-important first paper issue.
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Professional Tour and events
 
Bobby Jones makes winning return to Royal Liverpool
Royal Liverpool Golf Club opened its doors to create the Bobby Jones ‘shop-in-shop’ in time for The Open Championship.
This is part of a busy period for the heritage brand that is steadily raising its profile in the European market, including recent news of an innovative partnership agreement between Bobby Jones and the Portugal Masters.
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Pro Shop Forum: The focus is on fashion at GOLF EUROPE 2014
Cutting Edge Golf will be at GOLF EUROPE 2014, the international trade fair for golf from the 28th-30th September in Augsburg. The European show offers added value to exhibitors and visitors this year with a range of seminars, with some strong fashion elements to support retailers.
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Cutting Edge Golf Retailing
 
Embroidery expert Glenmuir raises the standard
Glenmuir, the renowned Scottish golf clothing brand, has undertaken an investment programme to improve the speed and efficiency of its leading bespoke embroidery service on both Glenmuir and Sunderland of Scotland products for club, corporate and event merchandise.
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'I am Rory McIlroy'
Today, not all children will be saying "I want to be Rooney", or Messi, or Ronaldo, a good number will want to hit shots like Rory.
Two eagles on Open Saturday from Rory McIlroy felt like a brace of eagles for the whole golf industry after all the business bogeys of the last few years. The brilliance of his win has thrilled youngsters and families and can only be a positive in terms of interest in the game.
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Cutting Edge News
Sunice inspired by the vibrancy of Brazil
Two good things to share from Callaway
FJ reaches 150-month landmark of dominance
Rising stars of UK women’s golf join Chervò
Lunar Adapt for Nike women
Ready to retail Ryder
Catch up with previous issues of Cutting Edge Golf
Fashion Gazette
Foremost wins the Ashworth Cup in style
Nike Hyperadapt in tune with the swing
Capital location for flagship American Golf store
Ryder Cup wine is ready to pour
Darren Clarke earns Spirit of Golf Award
Club Cars are go for Gleneagles
PRG supports Warwickshire
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Contact editor Ben Evans today on:
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bevans@cuttingedgegolf.com

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