Meet FJ FreeStyle: thanks to a frog for giant leap
Exciting new shoe from market leader offers freedom of movement and outstanding traction courtesy of innovative F.R.O.G.S. technology.
FootJoy has introduced a brand new category of golf shoe – FreeStyle, complete with ingenious technology specifically designed to deliver exceptional performance and comfort.
FreeStyle helps generate maximum power by providing greater freedom of movement through the swing. Traction is enhanced thanks to an outsole inspired by the Red-Eyed Tree Frog, which enables the cutting-edge design to deliver great traction and grip in all weather and underfoot conditions.
Radically-styled with five contemporary colour combinations, the new FreeStyle joins the brand’s diverse range of golf shoes, but is unique in that it has been designed for those who would benefit from increased freedom of movement to help transfer energy most efficiently through the ball. FreeStyle boasts a high-traction outsole incorporating FJ’s Revolutionary Outsole Grip System (F.R.O.G.S. Technology).
FootJoy says that extensive internal testing has proven that FreeStyle shoes help to unleash power for a wide spectrum of players. The shoe’s natural movement and cushioning is further enhanced by a new midsole compound and design offering greater torsional flexibility.
Whilst FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip – a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog which generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. Technology, where traction elements also increase ground contact points throughout the swing.
F.R.O.G.S. Technology incorporates a super-flexible new SoftMaxTM translucent outsole that offers both a softer feel and extra grip, while a new FTFTM 3.0 midsole compound is the brand’s softest yet. The Softspikes Tour LockTM system and new translucent Pulsar cleats deliver exceptional grip with a dynamic, frog-like flex.
“FreeStyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” commented Richard Fryer, FJ sales and marketing director. “Research has proven that dynamic traction can be beneficial to players regardless of age, ability or speed of swing.
“FreeStyle becomes the third part of what will be known as the ‘FootJoy Performance Trifecta’, joining the iconic D.N.A. and HyperFlex models that have been a huge success over the past two years,” he added.
“Our R&D team has thought even further outside the box and, by drawing inspiration from a Tree Frog, they have created a shoe unlike anything else on the market.”
Beneath the eye-catching upper is an InnerSokTM Fit System – including both TongueLokTM and HeelLokTM mechanisms – to help hold the foot securely in place, particularly when combined with the L4 BOA Lacing System to deliver a great fit.
FREESTYLE KEY FEATURES AND BENEFITS
F.R.O.G.S. Technology (FJ’s Revolutionary Outsole Grip System)
New translucent and super-flexible SoftMaxTM outsole provides a softer feel and extra grip;
New FTFTM 3.0 midsole compound, FootJoy’s softest yet, delivers great underfoot cushioning
Softspikes Tour LockTM system generates excellent traction
New translucent Pulsar cleats.
InnerSokTM Fit/Bootie System with TongueLokTM and HeelLokTM features help to hold the foot securely in place;
L4 BOA Lacing System with translucent dial provides the ultimate fit;
1 year Waterproof Warranty.
Natural motion and cushioning
New midsole compound and design allows for greater torsional flexibility;
No internal shank encourages maximum freedom of movement.
Navy/Orange/Lime, White/Grey/Charcoal, Black/White/Grey, Grey/Green/Navy, Grey/Navy/Berry (BOA)
RRP: £135/£150 BOA
Availability: March 2016
* For more information, visit www.footjoy.co.uk or follow the brand on Twitter or Instagram at @FootJoyEurope