FootJoy increases market share in 2016
FootJoy increases market share with top six best-selling shoes of 2016.
FootJoy has announced a flying start to 2016 after the latest Golf Datatech reports* confirmed the brand was responsible for the top six best-selling shoe models since the turn of the year, helping increase its market share for men’s golf shoes (units) to an impressive 55.5% in the On and Off Course retail channels.
The market share rise for units sold by the Mark of a Player brand was helped by strong starts to the year for the Contour (7.8% of market), HydroLite (7.5%), D.N.A. (5.3%), DryJoys Tour (4.1%), HyperFlex (4%) and GreenJoy models (3.7%). In total, FootJoy was responsible for 56.2% of the value generated by sales of all golf shoes in the UK On and Off Course channels during the first three months of 2016.
Inspired by the launch of its biggest and most stylish range of women’s golf shoes – headlined by the stunning emPOWER model played by Charley Hull – FootJoy is enjoying strong performance in the women’s shoe market in 2016, with eight of the top nine best-selling models donning the FJ logo. Bolstered by a distinctive look with colour-splashed BreathEasy™ sports mesh, the spikeless emPOWER (pictured above) has been the most popular women’s shoe this year, ably backed up by the new emBody range at number 2.
FootJoy remains the No.1 choice for women golfers in the UK this year, with the brand claiming 70.7% of the value of all female golf shoes sold and 69.2% of the number of shoes purchased in the On and Off Course channels according to Golf Datatech reports.
Meanwhile, the latest report also shows FootJoy has increased its market share in the golf glove category, with the brand driving 51.2% of the value of all models sold. Five of the top six best-selling gloves were made by FJ, with the WeatherSof, RainGrip and GTxtreme claiming the top three positions for value in the market.
“The first quarter of 2016 has been a very successful one for the FootJoy brand and we’d particularly like to thank our trade partners who continue to extol the benefits of FJ shoes and gloves to golfers of all ages and abilities,” said Richard Fryer, FootJoy sales and marketing director. “It’s great to see shoe models like D.N.A. and HyperFlex maintaining a strong hold in the market after their successful launches, as well as new categories like FreeStyle and VersaLuxe.”
“The extensive work our R&D team has carried out on the latest range of women’s shoes is clearly having a positive effect on golfers,” added Fryer. “We believe emPOWER to be one of the best women’s golf shoe we’ve ever produced and it’s proving a firm favourite amongst lady golfers.
“With a new glove programme and impactful and effective point of sale being introduced this year we are delighted to see our glove offering go from strength to strength.”
For more information on the latest shoes for 2016 contact your Area Sales Manager. For the latest on the brand visit www.footjoy.co.uk or follow on Twitter at @FootJoyEurope and Facebook at FootJoy UK & Ireland.
* Golf Datatech UK On and Off Course Market Retail Audit, Jan-March 2016